On 2 February, after much rumour, speculation, a fair few leaks and more than 40,000 name suggestions from fans, the NFL’s Washington Football Team (known as the ‘Redskins’ until July 2020), rolled out an integrated campaign to unveil its new name – The Washington Commanders. The name was confirmed through a multi-channel reveal spanning… Continue reading Washington Football Team Renames & Rebrands As ‘The Washington Commanders’
Tag: Rename
Visa & TFL Rename Southgate Station ‘Gareth Southgate’ & Run Tactical Press Ad To Welcome Home The England Team
Visa has rolled out a dual-pronged welcome home campaign in tribute to the England team’s efforts at Russia 2018: it partnered with Transport for London (TFL) for a short stunt to rename Southgate tube station ‘Gareth Southgate’ for 48 hours and ran a tactical print ad in tributes to the team’s tournament performance. The… Continue reading Visa & TFL Rename Southgate Station ‘Gareth Southgate’ & Run Tactical Press Ad To Welcome Home The England Team
Jupiler Changes Its Name To Belgium In ‘We Are Belgium’ World Cup Campaign In Parallel With #AllInRed
Activating its rights a top tier partner and as the official beer of the Belgium national team, beer brand Jupiler changed its name for the duration of the FIFA World Cup to, simply, Belgium. Announced at a beer brand organised press conference, the name change even saw every reference to Jupiler removed from the… Continue reading Jupiler Changes Its Name To Belgium In ‘We Are Belgium’ World Cup Campaign In Parallel With #AllInRed
