On 2 February, after much rumour, speculation, a fair few leaks and more than 40,000 name suggestions from fans, the NFL’s Washington Football Team (known as the ‘Redskins’ until July 2020), rolled out an integrated campaign to unveil its new name – The Washington Commanders. The name was confirmed through a multi-channel reveal spanning… Continue reading Washington Football Team Renames & Rebrands As ‘The Washington Commanders’
Tag: Live Launch Event
AO Champ Rafa Nadal Fronts Kia’s ‘Make Your Move’ EV6 Sustainability-Themed Campaign
New Australian Open champion and all-time men’s tennis Grand Slam record holder Rafel Nadal fronted Kia’s integrated ‘Make Your Move’ sustainability-themed campaign through January/February to promote the auto brand’s new EV6 electric vehicle. ‘Make Your Move’, which was shot on location around Nadal’s home in Mallorca and in London, sees the newly crowned men’s… Continue reading AO Champ Rafa Nadal Fronts Kia’s ‘Make Your Move’ EV6 Sustainability-Themed Campaign
ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign
On 1 July, a week ahead of the start of the three-game Wallabies E Toro rugby union series against France, Rugby Australia kit partner ASICS launched the new Wallabies jersey for the 2021 season through a campaign called ‘Bound Forever By Gold’. The marketing emphasises that the jersey means so much more than just the… Continue reading ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign
ARU Kit Partner ASICS #StrongerAsOne RWC #GoDominate Jersey Launch
Australian Rugby Union kit partner ASICS began its Rugby World Cup marketing offensive back in June with a launch campaign for the 2015 Wallabies strip called #StrongerTogether. The push was fronted by a classic, action-led, darkly-lit spot featuring Wallaby players in training. The central launch film, rolled out in early July to… Continue reading ARU Kit Partner ASICS #StrongerAsOne RWC #GoDominate Jersey Launch
