BMW celebrates its sponsorship of Belgium’s empty streets in a campaign activating its tie-up with the Royal Belgian Football Association (RBFA) ahead of UEFA Euro 2020. Activating its long-running partnership with the national team, nicknamed the Red Devils, Munich-headquartered premium automotive giant celebrates the nation’s empty open roads as the population stays at home… Continue reading BMW Activates RBFA Alliance For UEFA Euro 2020 Via ‘Empty Streets’ Campaign
Tag: Red Devils
Jupiler Changes Its Name To Belgium In ‘We Are Belgium’ World Cup Campaign In Parallel With #AllInRed
Activating its rights a top tier partner and as the official beer of the Belgium national team, beer brand Jupiler changed its name for the duration of the FIFA World Cup to, simply, Belgium. Announced at a beer brand organised press conference, the name change even saw every reference to Jupiler removed from the… Continue reading Jupiler Changes Its Name To Belgium In ‘We Are Belgium’ World Cup Campaign In Parallel With #AllInRed
Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Nine months before Euro 2016 kicks off Belgian prophylactic brand Love Condom launches a campaign reminding football fans that if they want to avoid having to follow the tournament from the maternity ward they should be using condoms now. With the Euros starting on 10 June in France, Love Condom wants to ensure supporters… Continue reading Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
