Visa created an immersive, pixel stream, mobile gaming experience called ‘Visa Freestyler’ to celebrating women’s football and enhance its FIFA 2023 Women’s World Cup global activation programme. Developed in harness with Sydney based creative studio T&DA, ‘Visa Freestyler’ is an interactive football juggling/keepy-uppy game: powered by Meta’s Infinite Window technology, it provides a fun… Continue reading Visa’s Immersive ‘Visa Freestyler’ Gaming Experience Celebrates FIFA 2023 Women’s World Cup
Tag: Visa
FIFA Partner Visa ‘Behind Every Number’ Campaign Celebrates FIFA Women’s World Cup
June saw Visa roll out a statistics-led integrated campaign called ‘Behind Every Number’ running primarily across Australia and New Zealand celebrating its 20-year support of women in sports and fifth consecutive sponsorship of FIFA’s 2023 Women’s World Cup. Developed in harness with creative agency Saatchi & Saatchi and Starcom, the global digital payments partner’s… Continue reading FIFA Partner Visa ‘Behind Every Number’ Campaign Celebrates FIFA Women’s World Cup
Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself. ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business
On 1 July, five days ahead of UEFA women’s Euro 2022 kick off, Visa released the main creative wave of its multi-strand host country campaign which championed both women in football and women in business titled ‘When More Of Us Play, All Of Us Win’. The activation, created by agency Wieden & Kennedy London… Continue reading Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business
Visa Rolls Out Supportive Olympic-Themed Campaign Despite Tokyo 2020 Postponement
On 31 March, IOC partner Visa, began rolling out a series of ‘Do Your Part Like An Olympian’ videos fronted by members of its 90-strong team of Olympic and Paralympic ambassador athletes promoting messages of safety and sanitation during the Covid-19 pandemic. The new work, which repositions Visa’s planned Olympics campaign (which had already… Continue reading Visa Rolls Out Supportive Olympic-Themed Campaign Despite Tokyo 2020 Postponement
With Grind, Ice Baths, Grit & Determination Visa Salutes The USWNT Via ‘One Nation One Team’
Launched as the US Women’s National Team kicked-off its France 2019 journey against Thailand, the #OneNationOneTeam campaign shines the spotlight on some of the more gruelling and challenging moments the players have endured to get to where they are today. The campaign, which activates Visa’s new five year US Soccer Federation sponsorship and which… Continue reading With Grind, Ice Baths, Grit & Determination Visa Salutes The USWNT Via ‘One Nation One Team’
Visa ‘One Moment Can Change The Game’ Activates FIFA France 2019 Women’s World Cup
Early May saw Visa unveil its global ‘One Moment Can Change the Game’ France 2019 marketing campaign which focuses on empowerment and acceptance and is based around the meaningful moments women are creating on and off the pitch (from stadiums to start-ups) and how these can influence the next generation. As the Official Payment Services… Continue reading Visa ‘One Moment Can Change The Game’ Activates FIFA France 2019 Women’s World Cup
Visa & TFL Rename Southgate Station ‘Gareth Southgate’ & Run Tactical Press Ad To Welcome Home The England Team
Visa has rolled out a dual-pronged welcome home campaign in tribute to the England team’s efforts at Russia 2018: it partnered with Transport for London (TFL) for a short stunt to rename Southgate tube station ‘Gareth Southgate’ for 48 hours and ran a tactical print ad in tributes to the team’s tournament performance. The… Continue reading Visa & TFL Rename Southgate Station ‘Gareth Southgate’ & Run Tactical Press Ad To Welcome Home The England Team
Zlatan Ibrahimovic Signs On As The New Football Face Of Visa’s Global ‘Ultimate FIFA World Cup FOMO’ Campaign
Visa’s activation for Russia 2018 revolves primarily around an influencer led digital and social strategy led by the new football face of the brand Zlatan Ibrahimovic. The underlying idea behind the campaign was that it would help fight World Cup fans’ FOMO (Fear Of Missing Out) and with this end in mind the payments… Continue reading Zlatan Ibrahimovic Signs On As The New Football Face Of Visa’s Global ‘Ultimate FIFA World Cup FOMO’ Campaign
Team Visa Endorsers Socially Amplify IOC Payments Partner’s ‘New Finish Lines’ Winter Olympic Work
Long term Olympic partner Visa’s Winter Olympic activation is spearheaded by a flagship commercial called ‘New Finish Lines’. This 60-second brand film, developed in tandem with agency BBDO, features many of the brand’s Olympian endorsers and these athlete ambassadors are playing a key role in amplifying the creative by sharing various cuts and edits… Continue reading Team Visa Endorsers Socially Amplify IOC Payments Partner’s ‘New Finish Lines’ Winter Olympic Work
Visa Introduces Winter Olympics Smart Apparel Range Ahead Of PyeongChang 2018
Following on from its initial PyeongChang 2018 ‘100 Day Countdown’ commercial, which broke at the end of October and featured #TeamVisa athletes, Visa continued its Winter Olympic activation in November by launching payment-ready wearables. The IOC’s payments sector sponsor has swapped cards for NFC-chip and antenna equipped gloves as its rolls out… Continue reading Visa Introduces Winter Olympics Smart Apparel Range Ahead Of PyeongChang 2018
Chicago Bears Activate New Visa Sponsorship Deal With Virtual Reality & 360° Training Experience
Prior to their 2 October game against the Detroit Lions, new Chicago Bears sponsor Visa activated its recently signed four-year partnership with a virtual reality experience that enabled fans of the NFL franchise to get on to the gridiron with their favourite players. The new sponsorship deal, which sees Visa become the Bear’s exclusive… Continue reading Chicago Bears Activate New Visa Sponsorship Deal With Virtual Reality & 360° Training Experience
