Early May saw Visa unveil its global ‘One Moment Can Change the Game’ France 2019 marketing campaign which focuses on empowerment and acceptance and is based around the meaningful moments women are creating on and off the pitch (from stadiums to start-ups) and how these can influence the next generation. As the Official Payment Services… Continue reading Visa ‘One Moment Can Change The Game’ Activates FIFA France 2019 Women’s World Cup
Tag: Women’s World Cup
ICC Launches ‘Who Runs The World’ Women’s Cricket Campaign Ahead Of 2017 World Cup
The first week of October sees the International Cricket Council (ICC) launch a new campaign promoting women’s cricket and the 2017 World Cup called ‘Who Runs The World’. Shot at Lord’s, the campaign celebrates the achievements and the athleticism of the female players and aims to build excitement around the 2017 tournament which will… Continue reading ICC Launches ‘Who Runs The World’ Women’s Cricket Campaign Ahead Of 2017 World Cup
FOX’s US Multi-Part Content Campaign Promotes Canada 2015 Women’s World Cup
Fox Sports is rolling out new pieces in its multi-platform content campaign for the Women’s World Cup which kicks off in Canada on 6 June. At the heart of the official US tournament broadcaster’s campaign is a locker full of pre-produced video content to drive awareness of its coverage and to run to precede… Continue reading FOX’s US Multi-Part Content Campaign Promotes Canada 2015 Women’s World Cup
Coca-Cola Takes First ‘Women’s World Cup Trophy Tour’ On the Road
Long standing FIFA partner Coca-Cola is adding to the ever increasing lists of Women’s World Cup ‘firsts’ for Canada 2015 by rolling out the first ever Women’s World Cup Trophy Tour. Mirroring its Brazil 2014 approach, albeit massively scaled down and focusing on the tournament host country, the soft drinks behemoth has created a… Continue reading Coca-Cola Takes First ‘Women’s World Cup Trophy Tour’ On the Road
Nike Launch USA’s Canada 2015 Kit (With First Ever Men’s Version)
Using the copy line ‘Built For Brilliance’ and the hashtag #NoMaybes, Nike Soccer is rolling out its campaign for its new US Women’s National Team uniform for FIFA’s 2015 Women’s World Cup – and this is no ordinary kit launch. It’s not just the heavy promotion across paid, earned and owned Nike platforms that… Continue reading Nike Launch USA’s Canada 2015 Kit (With First Ever Men’s Version)
Continental & England Women’s Team On The #RoadToCanada
As England’s women’s football team step up their preparation for FIFA’s 2015 World Cup, Football Association partner Continental Tyres has been rolling out its first-of-its-kind ‘Road To Canada’ campaign fronted by four stars of the current squad. The brand, who’s multi-property partnership with the women’s game in England includes the England Women’s Team, The… Continue reading Continental & England Women’s Team On The #RoadToCanada
