Adidas has unveiled a new global campaign, ‘See My Creativity’, showcasing the brand’s relentless and committed pursuit for and support of creativity in sport around. The new campaign is the latest chapter of the ongoing adidas’ ‘Here to Create’ big idea, but the latest work is told through the lens of female athletes. Released on… Continue reading Prior To Int’l Women’s Day Adidas Unveils Global / Local ‘See Creativity’ Seen Via A Female Lens
Tag: Female Focused
Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Nike continues to roll out assets in its largest women’s initiative ever – Better For It – led by an ‘Inner Thoughts’ central TV commercial capturing the inner dialogue of a women stuck behind a row of models in a spin class, a runner through a half marathon and a beginner yogi. The… Continue reading Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Coca-Cola Takes First ‘Women’s World Cup Trophy Tour’ On the Road
Long standing FIFA partner Coca-Cola is adding to the ever increasing lists of Women’s World Cup ‘firsts’ for Canada 2015 by rolling out the first ever Women’s World Cup Trophy Tour. Mirroring its Brazil 2014 approach, albeit massively scaled down and focusing on the tournament host country, the soft drinks behemoth has created a… Continue reading Coca-Cola Takes First ‘Women’s World Cup Trophy Tour’ On the Road
NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
Rolling out on 5 September and leveraging the start of the 2013 football season, a new NFL apparel campaign from Nike targets women. The TVC features women in NFL jerseys aggressively grabbing life: skateboarding, dancing, carrying briefcases and babies, riding bikes through New York City, fire eating, and flexing. It begins with a… Continue reading NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
