Rolling out on 5 September and leveraging the start of the 2013 football season, a new NFL apparel campaign from Nike targets women. The TVC features women in NFL jerseys aggressively grabbing life: skateboarding, dancing, carrying briefcases and babies, riding bikes through New York City, fire eating, and flexing. It begins with a… Continue reading NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
Tag: Advertorial
EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
New telecoms brand EE has begun leveraging its 2013 British Academy Film Awards rights with an initial focus on the EE Rising Star Award EE is the title sponsor of the event, replacing sister brand Orange which had a long standing partnership with the event, and its rights include naming rights over the event,… Continue reading EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
Nike’s England Kit Colour Controversy Targets Youth
‘New Blood, New Skin’, the Nike campaign based around the new England kit for the upcoming Rugby World Cup in New Zealand, is an attempt to engage with a more youthful and urban target. Launched in August, a month before the competition kicks off, the initiative aims to consolidate Nike’s position in the… Continue reading Nike’s England Kit Colour Controversy Targets Youth
Courvoisier Partners The Times On Summer Festivals
Courvoisier has backed a summer-long campaign with The Times newspaper to promote a series of events and festivals across the UK this summer. The collaboration comes shortly after The Times brand went behind an online paywall. The campaign begins in July with an eight-page guide in the Playlist supplement of The Times that… Continue reading Courvoisier Partners The Times On Summer Festivals
