Running shoe brand On’s September campaign acts as a call to arms stating that women shouldn’t have to sacrifice their sport or their family. The campaign is spearheaded by a hero film featuring Swiss triathlete and Olympic gold medallist Nicola Spirig who states “An athlete or a mother. You shouldn’t have to choose”. … Continue reading Swiss Running Brand On Launches New Campaign Fronted By Swiss Olympic Triathlete Nicola Spirig
Tag: Clothing Retail
Animated CGI Breasts Star In Sports Themed Bra Brand Berlei’s New ‘Play Their Own Game’ Campaign
Sports bra brand Berlei features some graphic CGI imagery to highlight importance of good bra support in a new Australia campaign called ‘Play Their Own Game’. The marketing initiative is led by a hero 60-second spot starring a series of breast shaped sports balls getting bounced, punched, kicked and squashed in a series of… Continue reading Animated CGI Breasts Star In Sports Themed Bra Brand Berlei’s New ‘Play Their Own Game’ Campaign
Adidas’ Reworked Early 90s Man Utd Away Kit Launched By Players & Desiigner Via #HereToCreate Campaign
A few weeks before the end of the Premiership season, Adidas joins its fellow sportswear brands in rolling out new kit launches for next season with a retro Manchester United away shirt campaign running under the #HereToCreate hashtag. Two of the primary promotional powerhouses of world football, Adidas and Manchester United know that a… Continue reading Adidas’ Reworked Early 90s Man Utd Away Kit Launched By Players & Desiigner Via #HereToCreate Campaign
Adidas Launches A Single Global Rugby Proposition Via Integrated #NextIsEverything
As the Northern hemisphere rugby season reaches its climax with the European Cup and Lions speculation ramps up, Adidas Rugby launches a new global campaign called ‘Next Is Everything’. Developed in harness with New Zealand headquartered agency Augusto, the initiative features several big name stars (such as England’s Maro Itoje and Anthony Watson, France’s… Continue reading Adidas Launches A Single Global Rugby Proposition Via Integrated #NextIsEverything
ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
For the spearhead live launch event for its new FlyteFoam Fast Series, ASICS hosted a unique 60m sprint contest across the glass bridges high above London at the top of the iconic Tower Bridge. The sportswear brand transformed the bridge’s two panoramic high-level glass walkways into stylish sprint tracks to create an experience for a… Continue reading ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
France’s young midfield superstar Paul Pogba sits at the centre of the impressive line-up up player ambassadors fronting official UEFA partner Adidas’ Euro 2016 activation. Pogba’s unique style and strength of personality sees the host country’s most talked about player take the lead role amongst a galaxy of Adidas athlete ambassadors. The official sportswear… Continue reading Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
James Harden Fronts Adidas’ USA Fightback Via ‘Creators Never Follow’
Following hot on the heels of signing a huge endorsement deal, early December sees Houston Rockets star James Harden front his first Adidas ad campaign led by a US commercial that fits into the brand’s umbrella ‘Creators Never Follow’ creative concept. Created as part of Adidas’s ongoing ‘Sport 15’ film series, a long-term investment… Continue reading James Harden Fronts Adidas’ USA Fightback Via ‘Creators Never Follow’
Under Armour’s CurryTwo ‘Flash’ Features Fireworks For New Shoe & NBA Season
The week before the new NBA season tip-off, Under Armour rolls out its latest basketball campaign fronted by current MVP Steph Curry wearing his latest UA signature shoe the ‘CurryTwo’. Led by a spearhead spot, the campaign is built around the question of how long it takes to change the game of basketball (the… Continue reading Under Armour’s CurryTwo ‘Flash’ Features Fireworks For New Shoe & NBA Season
Harden Fronts Foot Locker ‘Play My Tweet’ Challenge Ahead Of New NBA Season
NBA star James Harden has placed himself at the mercy of basketball fans around the world through Foot Locker’s latest stunt which invites fans to challenge the Houston Rockets shooting guard to ‘dares’ for shots he misses during a branded October basketball event titled ‘Play My Tweet’. The campaign, rolling out before the late… Continue reading Harden Fronts Foot Locker ‘Play My Tweet’ Challenge Ahead Of New NBA Season
Under Armour Giant-Slaying Football Campaign Led By Goal Laces & Memphis
Under Armour is tackling the world’s top sport with its first global football campaign – Slay Your Next Giant – featuring a team of young player ambassadors led by new Manchester United attacker Memphis Depay and creative built around laces carrying personal goals reflecting the brand’s current bid idea that an athlete’s journey is as… Continue reading Under Armour Giant-Slaying Football Campaign Led By Goal Laces & Memphis
‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Timed to maximise interest in the US Open, Tommy Hilfiger has released a new campaign – #TommyXNadal – featuring its new flagship underwear endorser Rafael Nadal. Nadal is the new face and body of Hilfiger underwear and the range’s latest launch campaign (that aalso includes press, PR, outdoor, meida partnerships, appearances and digital) is… Continue reading ‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Adidas Encourages Aspiring Athletes To Eschew Stars & ‘Create Your Own Game’
Adidas new multi-phase ‘Create Your Own Game’ campaign urges individuals to aspire to make something new themselves rather than wallow in superstar idolatry The sports brand aims to put the focus firmly on individuals not stars – on the consumer rather than the celebrity endorser – with messages built around encouraging them to forge… Continue reading Adidas Encourages Aspiring Athletes To Eschew Stars & ‘Create Your Own Game’
