Early February sees Skoda launch a new UK brand campaign fronted by athlete ambassador and cycling legend Sir Bradley Wiggins called ‘Driven by Something Different’. The creative focuses on the auto marquee’s new customer-led positioning: highlighting defining attitudes shared by its customers – an individual self-confidence, optimism, and a spirit that sets them apart… Continue reading Wiggins Fronts New Skoda #DrivenBy Campaign As Brand Repositions Around Individuality & Independence
Tag: Individuality
James Harden Fronts Adidas’ USA Fightback Via ‘Creators Never Follow’
Following hot on the heels of signing a huge endorsement deal, early December sees Houston Rockets star James Harden front his first Adidas ad campaign led by a US commercial that fits into the brand’s umbrella ‘Creators Never Follow’ creative concept. Created as part of Adidas’s ongoing ‘Sport 15’ film series, a long-term investment… Continue reading James Harden Fronts Adidas’ USA Fightback Via ‘Creators Never Follow’
