The last week of April saw Bodyarmor launch a reported $25m summer marketing burst as it further boosts sports drink category competition by launching its biggest ad campaign ever with creative fronted by a team of eight elite athlete ambassador/owners. Called ‘One More’ and crafted in-house, the integrated campaign seeks to further drive awareness… Continue reading Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
Tag: James Harden
Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign
A New Year, health-focused, motivational campaign by Bodyarmor Lyte ion the USA is fronted by NBA super star James Harden and singer/songwriter Carrie Underwood. Launched at the start of 2021, the campaign spans national broadcast, digital and social and promotes the product’s no added sugar, natural sweetener and only 20 calories product benefits. … Continue reading Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign
Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
Sports drink BodyArmor launched a new campaign leveraging US basketball fever around NCAA March Madness starring NBA superstars James Harden and Donovan Mitchell and directed by legend Kobe Bryant. The official sports drink of the NCAA’s commercial sees Harden and Mitchell poke fun at old-school, outdated methods of filling out tournament brackets – from… Continue reading Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
James Harden Fronts Adidas’ USA Fightback Via ‘Creators Never Follow’
Following hot on the heels of signing a huge endorsement deal, early December sees Houston Rockets star James Harden front his first Adidas ad campaign led by a US commercial that fits into the brand’s umbrella ‘Creators Never Follow’ creative concept. Created as part of Adidas’s ongoing ‘Sport 15’ film series, a long-term investment… Continue reading James Harden Fronts Adidas’ USA Fightback Via ‘Creators Never Follow’
Harden Fronts Foot Locker ‘Play My Tweet’ Challenge Ahead Of New NBA Season
NBA star James Harden has placed himself at the mercy of basketball fans around the world through Foot Locker’s latest stunt which invites fans to challenge the Houston Rockets shooting guard to ‘dares’ for shots he misses during a branded October basketball event titled ‘Play My Tweet’. The campaign, rolling out before the late… Continue reading Harden Fronts Foot Locker ‘Play My Tweet’ Challenge Ahead Of New NBA Season
BBVA #Blindfold (Harden & Durant) Sees NBA Go Global
BBVA, the official bank of the NBA, ushered in the new season with a new campaign, fronted by its global ambassadors Kevin Durant and James Harden, called ‘The Blindfold’. The new work, which aims to both welcome in the 2014/15 season and to celebrate the renewal of BBVA’s partnership with the NBA, takes the… Continue reading BBVA #Blindfold (Harden & Durant) Sees NBA Go Global
Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform
Early February saw NBA partner Foot Locker roll out a new campaign strategically themed around the 2014 All-Star Weekend and led by a TV spot called ‘Disguise’. The humorous US athletic equipment retailer’s new commercial is fronted by NBA stars James Harden and Anthony Davis. It revolves around Harden devising a secret plan to… Continue reading Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform
