Early February saw NBA partner Foot Locker roll out a new campaign strategically themed around the 2014 All-Star Weekend and led by a TV spot called ‘Disguise’. The humorous US athletic equipment retailer’s new commercial is fronted by NBA stars James Harden and Anthony Davis. It revolves around Harden devising a secret plan to… Continue reading Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform
