‘Field of Fake’ is the title of sports drink Bodyarmor’s comic, AI-generated Super Bowl 58 spot which spearheads a Big Game marketing burst aimed at driving home the brand message that there’s no substitute for reality in sports. The hero 30-second commercial stars a strong line-up of football stars: including Christian McCaffrey, CeeDee Lamb, Joe… Continue reading Bodyarmor’s ‘Field Of Fake’ Big Game Campaign Jumps On AI Generated Ad Bandwagon
Tag: BodyArmor
Powerade Teams Up With NBA Star Ja Morant To Go ‘From Underestimated To Undeniable’
Following on from its recent reformulation and rebrand, Coca-Cola owned Powerade teamed up with NBA star and athlete ambassador Ja Morant on an ambitious US campaign aimed at overhauling its sports drink category competitors – including runaway market leader Gatorade and rising rival BodyArmour. Powerade’s biggest US marketing burst to date sees the Memphis… Continue reading Powerade Teams Up With NBA Star Ja Morant To Go ‘From Underestimated To Undeniable’
Bodyarmor Links With US Tennis Association & Osaka To Promote Lyte Around The 2020 US Open
In mid August sports drink Bodyarmor and the United States Tennis Association (USTA) unveiled a new multiyear partnership which saw Bodyarmor Lyte installed as the official sports drink of the US Open Tennis Championships. With the 2020 tournament taking place between 31 August and 13 September, the new sponsorship sees Bodyarmor products distributed to players… Continue reading Bodyarmor Links With US Tennis Association & Osaka To Promote Lyte Around The 2020 US Open
Bodyarmor ‘Now That’s America’ Megan Rapinoe Ad Leverages World Cup & Rebukes Trump
Sports drink BodyArmor launched a 15-second black-and-white social spot starring US Women’s National Team attacker and co-captain Megan Rapinoe simply standing, staring steely into the camera, accompanied by a simple beat and paired with copy reading: “Nothing like a 30-something, purple haired, fiercely independent, candid, creative, goal-scoring, guitar-strumming, relentless, daring, activist, humble, ruthless, competitor, that… Continue reading Bodyarmor ‘Now That’s America’ Megan Rapinoe Ad Leverages World Cup & Rebukes Trump
Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
Sports drink BodyArmor launched a new campaign leveraging US basketball fever around NCAA March Madness starring NBA superstars James Harden and Donovan Mitchell and directed by legend Kobe Bryant. The official sports drink of the NCAA’s commercial sees Harden and Mitchell poke fun at old-school, outdated methods of filling out tournament brackets – from… Continue reading Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
