Mid-January 2020 saw Under Armour leverage its celebrity endorser athletes for global campaign which seeks to ‘re-centre’ the global brand. After years of prioritising promoting its products and technology, Under Armour is re-investing in its central brand with a new global ‘The Only Way Is Through’ platform with the objective of realigning the sportswear company as… Continue reading Under Armour Launches Global, Multi-Channel, Star Led ‘The Only Way is Through’ Brand Campaign
Tag: Athlete Endorsers
Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
Sports drink BodyArmor launched a new campaign leveraging US basketball fever around NCAA March Madness starring NBA superstars James Harden and Donovan Mitchell and directed by legend Kobe Bryant. The official sports drink of the NCAA’s commercial sees Harden and Mitchell poke fun at old-school, outdated methods of filling out tournament brackets – from… Continue reading Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers
Activating its shirt supplier status, Adidas leverages the start of the new soccer season with a groovy, slightly unorthodox Manchester United campaign positioning the club and its players as entertainers and creators. Launched to coincide with the start of the 201/18 premier League season, the sportswear giant’s #HereToCreate club campaign positions the team as… Continue reading Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers
Team USA Partner Chobani Pushes ‘Goodness’ Via 40 Olympic Star Story Spots
Yoghurt brand Chobani, one of several surprising category sponsors of the US Olympic Team, is placing the emphasis on its own product goodness in its Rio 2016 video sports star storytelling campaign. Activating its rights as a Team US partner and leveraging rising interest in the Rio 2016 Summer Games, the US initiative sees… Continue reading Team USA Partner Chobani Pushes ‘Goodness’ Via 40 Olympic Star Story Spots
Under Armour Continues Commitment & Training Trend With New ‘Rule Yourself’ Campaign
Late August sees Under Armour roll out a new US campaign – ‘Rule Yourself’ – featuring some of its biggest athlete endorsers and focusing on self discipline. The initiative is led by a TV spot called ‘Anthem’ and the creative – fronted by several of the sports-brand’s biggest ambassadors in Patriots quarter back Tom… Continue reading Under Armour Continues Commitment & Training Trend With New ‘Rule Yourself’ Campaign
Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
In its fourth year as an NFL sponsor Lenovo is opening its football season marketing with a comic campaign focusing on Fantasy Football and starring some of the sports’ biggest names. At a time of year when many are heading off to college, the Chinese computer maker has launched an online video series based… Continue reading Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
Adidas Encourages Aspiring Athletes To Eschew Stars & ‘Create Your Own Game’
Adidas new multi-phase ‘Create Your Own Game’ campaign urges individuals to aspire to make something new themselves rather than wallow in superstar idolatry The sports brand aims to put the focus firmly on individuals not stars – on the consumer rather than the celebrity endorser – with messages built around encouraging them to forge… Continue reading Adidas Encourages Aspiring Athletes To Eschew Stars & ‘Create Your Own Game’
MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
Gatorade loves sweat so much that its latest campaign is a poetic paean to perspiration. In its attempt to convince consumers that ‘not all sweat is created equal’ the sports drink giant has turned to iconic brand ambassador Michael Jordan to narrate an epic new sweat-soaked commercial. The spot, created by agency TBWA\Chiat\Day,… Continue reading MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
