Borussia Monchengladbach and its FPMG supporters club are running a scheme for fans which enables them to have cardboard cut-outs of themselves put into their seats in the stadium for a fee in order to both raise funds for the club foundation and to ensure that if the Bundesliga resumes behind closed doors there will… Continue reading COVID Solutions: How To Fill An Empty Stadium? > B. Monchengladbach ‘Be There Still’ Avatars
Tag: Club Campaign
Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Where’s the best location for any football team to promote its new shirts? In the local neighbourhood where the team plays its home games and where the hard core fans live of course. This is the insight and truth around which French side Red Star FC created its 2019 new kit campaign. The… Continue reading Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Man City Launch Joint Men’s/Women’s Team ‘Same City Same Passion’ & Merge Digital/Social Platforms
Manchester City Football Club has rolled out a club-wide campaign focused on promoting women’s football called ‘Same City, Same Passion’. The initiative launched in the last week of January, timed to mark four years since the re-launch of the MUFC women’s team and a club statement accompanying the campaign said that despite the rapid… Continue reading Man City Launch Joint Men’s/Women’s Team ‘Same City Same Passion’ & Merge Digital/Social Platforms
Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers
Activating its shirt supplier status, Adidas leverages the start of the new soccer season with a groovy, slightly unorthodox Manchester United campaign positioning the club and its players as entertainers and creators. Launched to coincide with the start of the 201/18 premier League season, the sportswear giant’s #HereToCreate club campaign positions the team as… Continue reading Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers
FC Napoli Uses Tinder For Supporter/Striker Dates To Get Fans Closer To Forward Arkadiusz Milik
Italian Serie A side Napoli offered its fans a novel way to get to know attacker Arkadiusz Milik by going on a ‘date’ with the Polish international via a Tinder hook-up This inventive initiative saw the club partner with dating app Tinder to offer supporters a chance to meet the club’s star forward … Continue reading FC Napoli Uses Tinder For Supporter/Striker Dates To Get Fans Closer To Forward Arkadiusz Milik
ARL Newcastle Knights ‘Sacred Ground’ Sees Fans Sponsor A Patch Of Hunter Stadium Grass
Early November sees the Newcastle Knights launch its 2017 membership campaign, called ‘Sacred Ground’, which gives supporters the opportunity to sponsor a patch of grass on the team’s home ground pitch. The Australian Rugby League club has split its Hunter Stadium field into 30,000 square-foot sections: with 1000 patches combining as 30 major regions… Continue reading ARL Newcastle Knights ‘Sacred Ground’ Sees Fans Sponsor A Patch Of Hunter Stadium Grass
Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy
At £89m, the Paul Pogba to Manchester United deal was the priciest and highest profile transfer of the offseason and no blockbuster soccer signing has seen more co-ordinated social media marketing collaboration between club, player, shirt sponsor and kit partner. The player himself spent the first half of the summer fronting his boot brand… Continue reading Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy
