Leveraging the start of the 2023 National Rugby League (NRL) season, the NIB Newcastle Knights launched an emotive new brand platform called ‘Bound Together’ based around celebrating the bond the Knights’ fans have with the team. Created with independent agency Enigma, the initiative aims to celebrating the unbreakable connection between supporters and players and the… Continue reading Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Tag: Enigma
ARL Newcastle Knights ‘Sacred Ground’ Sees Fans Sponsor A Patch Of Hunter Stadium Grass
Early November sees the Newcastle Knights launch its 2017 membership campaign, called ‘Sacred Ground’, which gives supporters the opportunity to sponsor a patch of grass on the team’s home ground pitch. The Australian Rugby League club has split its Hunter Stadium field into 30,000 square-foot sections: with 1000 patches combining as 30 major regions… Continue reading ARL Newcastle Knights ‘Sacred Ground’ Sees Fans Sponsor A Patch Of Hunter Stadium Grass
