Tag Archives: BETC Paris

Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets

Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets

For its last match of the French National League season, Red Star FC transformed its final batch of tickets into iconic objects from the famous Saint-Ouen Flea Market (which >>
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Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’ Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’

Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’

Tech giant and Facebook parent Meta, an official sponsor of the 2023 Rugby World Cup in France, released an ‘New Dimension’ Augmented Reality (AR) campaign leveraging its tournament tie-up >>
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French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass

French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass

French football publication So Foot chose to cover the 2022 FIFA Men’s World Cup on and off the field, but understood that some of its readers decided to boycott >>
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‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal ‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal

‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal

A Spring 2022 campaign for athleisure brand Lacoste’s summer range, called ‘Go For Lacoste’, revolves around how very different people – from different generations, genders and walks of life >>
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Lacoste Campaign Promotes New Collection With Paralympic Swimmer Théo Curin Lacoste Campaign Promotes New Collection With Paralympic Swimmer Théo Curin

Lacoste Campaign Promotes New Collection With Paralympic Swimmer Théo Curin

French athleisure brand Lacoste launched a campaign at the start of April to promote its new signature collection with Paralympic swimmer Théo Curin.   The tie-up is based around >>
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French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes

French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes

French football club Red Star FC continues its reputation for innovative, fan-first authenticity with the introduction of ‘Pass-Passe’ to ease entry into its Bauer stadium and enable supporters to >>
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Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians

Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians

Sportswear and fashion retailer Lacoste leverage the Paralympics by bringing together Olympic and Paralympic athletes for a unique race in an exceptional setting for its ‘The 9th Lane Project’ >>
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Red Star FC’s Full Stadium Game Day Immersive Audio Experience Red Star FC’s Full Stadium Game Day Immersive Audio Experience

Red Star FC’s Full Stadium Game Day Immersive Audio Experience

In late December, French football club Red Star FC launched a game day audio experience for its fans called ‘Stadium Filled’.   With its supporters, like so many other >>
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Red Star Creates Google Street View Look Book  ‘Our Shirt. Our Hood’ Spearheads Shirt Launch Red Star Creates Google Street View Look Book  ‘Our Shirt. Our Hood’ Spearheads Shirt Launch

Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch

Where’s the best location for any football team to promote its new shirts? In the local neighbourhood where the team plays its home games and where the hard core >>
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