Borussia Monchengladbach and its FPMG supporters club are running a scheme for fans which enables them to have cardboard cut-outs of themselves put into their seats in the stadium for a fee in order to both raise funds for the club foundation and to ensure that if the Bundesliga resumes behind closed doors there will… Continue reading COVID Solutions: How To Fill An Empty Stadium? > B. Monchengladbach ‘Be There Still’ Avatars
Tag: Fan Photo
Castle RWC Work Aims To Give Springboks #HomeGroundAdvantage
Springbok sponsor Castle Lager’s leverage campaign around the 2015 Rugby World Cup is an integrated, six-month initiative called #HomeGroundAdvantage. This campaign has several strands – from fan selfies on jerseys to South African turf – and it began back in May with an emotional launch film focusing on serious themes of unity and colour… Continue reading Castle RWC Work Aims To Give Springboks #HomeGroundAdvantage
Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
Celebrating soccer as a social good, Coca-Cola launches its Brazil 2014 ‘The World’s Cup’ campaign – the biggest marketing programme in its history. The global initiative is introduced by a two-minute launch story-telling spot, ‘One World, One Game’, which follows four football teams who’s players and communities have overcome life’s challenges, hardships and tragedies… Continue reading Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
