A new campaign from US running apparel brand Brooks Running called ‘Runfulness’ is a social good initiative which will bring to life the best ideas people have whilst out running. The initiative is based on the insight that, like ‘shower thoughts’, there is evidence that a wide range of great and innovative ideas come… Continue reading Brooks Running Social Good ‘Runfulness’ Initiative Funds Ideas That Come From The Run
Tag: Social Good
Springbok Sponsor ABSA’s #MyGreatestGame Champions Social Change
Springboks shirt sponsor ABSA is leveraging the Rugby World Cup with a campaign called #MyGreatestGame that is less about rugby and more focused on sharing personal stories about making a difference to society. Built on the Springbok values of dedication, commitment and tenacity, this campaign goes beyond rugby and emphasises that you don’t need… Continue reading Springbok Sponsor ABSA’s #MyGreatestGame Champions Social Change
Sports Stars & Cultural Ambassadors Front UK General Election ‘Operation Black Vote’
Footballer Sol Campbell, athlete Ade Adepitan, musician Tinie Tempah and actor David Harewood have all turned their skin white for a new Operation Black Vote campaign aimed at encouraging encourage the BAME community to register and vote in the forthcoming UK General Election. The campaign, developed in harness with agency Saatchi & Saatchi London,… Continue reading Sports Stars & Cultural Ambassadors Front UK General Election ‘Operation Black Vote’
Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
Celebrating soccer as a social good, Coca-Cola launches its Brazil 2014 ‘The World’s Cup’ campaign – the biggest marketing programme in its history. The global initiative is introduced by a two-minute launch story-telling spot, ‘One World, One Game’, which follows four football teams who’s players and communities have overcome life’s challenges, hardships and tragedies… Continue reading Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
