Tag: World Cup Trophy Tour

Soccer As A Social Good: Coke’s ‘World’s Cup’ Work

Celebrating soccer as a social good, Coca-Cola launches its Brazil 2014 ‘The World’s Cup’ campaign – the biggest marketing programme in its history.   The global initiative is introduced by a two-minute launch story-telling spot, ‘One World, One Game’, which follows four football teams who’s players and communities have overcome life’s challenges, hardships and tragedies… Continue reading Soccer As A Social Good: Coke’s ‘World’s Cup’ Work

FIFA World Cup Trophy Tour Sees 1st Coke Myanmar TVC

Coca-Cola is basing its first major Myanmar marketing push around its FIFA global partnership and specifically focusing on its sponsorship of the 2014 World Cup Trophy Tour.   The soft drinks giant, in tandem with agency Ogilvy & Mather Shanghai, has rolled out a new TV spot, created in Myanmar itself, revolving around the trophy… Continue reading FIFA World Cup Trophy Tour Sees 1st Coke Myanmar TVC