BMO Financial Group teamed up with Canada men’s national team star and FC Bayern Munich full back Alphonso Davies for a multi-spot campaign championing its various football partnerships – from player ambassador tie-ups, to grass roots support programme, stadium naming rights and team sponsorships – titled #BMOGrowTheGame. Created in harness with agency FCB Canada,… Continue reading BMO Financial Kicks off Partnership With Football Star Alphonso Davies To Further ‘Grow the Game’
Tag: Owned Media
Boon Fronts Emirates’ ICC World Cup ‘Umpire Testing Experience’
As the ICC Cricket World Cup 2015 got underway in Australian and New Zealand, tournament sponsor Emirates rolled out its latest activation by inviting fans to step out on the field itself as umpires. The ICC’s official worldwide partner is leveraging its title sponsorship of the ‘Emirates Elite Panel Of Umpires And Referees’ by… Continue reading Boon Fronts Emirates’ ICC World Cup ‘Umpire Testing Experience’
FIFA World Cup Trophy Tour Sees 1st Coke Myanmar TVC
Coca-Cola is basing its first major Myanmar marketing push around its FIFA global partnership and specifically focusing on its sponsorship of the 2014 World Cup Trophy Tour. The soft drinks giant, in tandem with agency Ogilvy & Mather Shanghai, has rolled out a new TV spot, created in Myanmar itself, revolving around the trophy… Continue reading FIFA World Cup Trophy Tour Sees 1st Coke Myanmar TVC
Stobart’s ‘Owned Media’ Super League Sponsorship
The Super League launch for 2012 occurred on Wednesday 1 February with a convoy of branded Eddie Stobart trucks driving from Widnes to Old Trafford. But why? Because the power and value of owned media is becoming an increasingly important and influential factor in the world of sponsorship. Nowhere is the… Continue reading Stobart’s ‘Owned Media’ Super League Sponsorship
