The official launch of the Betfred Super League was spearheaded by a fresh campaign – called ‘New Beginnings’ – launched to coincide with the new season’s media launch event. The marketing campaign was fronted by a hero spot, debuting at the PR launch event in York, which aimed to breathe new life into the… Continue reading Super League Rugby Launches #NewBeginnings Campaign Ahead Of 2018/19 Season Kick Off
Tag: Super League
Stobart’s ‘Owned Media’ Super League Sponsorship
The Super League launch for 2012 occurred on Wednesday 1 February with a convoy of branded Eddie Stobart trucks driving from Widnes to Old Trafford. But why? Because the power and value of owned media is becoming an increasingly important and influential factor in the world of sponsorship. Nowhere is the… Continue reading Stobart’s ‘Owned Media’ Super League Sponsorship
