Tag: Rugby Football League

NRL Launch State Of Mind CSR Campaign At State Of Origin

Australia’s National Rugby League (NRL) is working in tandem with the country’s key mental health providers to launch a mental wellness campaign – What’s Your State Of Mind’ – leveraging interest in its flagship ‘Holden State Of Origin’ series.   Using the profile of Australia’s most watched sports series, the objective is to help breakdown… Continue reading NRL Launch State Of Mind CSR Campaign At State Of Origin

Stobart’s ‘Owned Media’ Super League Sponsorship

  The Super League launch for 2012 occurred on Wednesday 1 February with a convoy of branded Eddie Stobart trucks driving from Widnes to Old Trafford.   But why?   Because the power and value of owned media is becoming an increasingly important and influential factor in the world of sponsorship.   Nowhere is the… Continue reading Stobart’s ‘Owned Media’ Super League Sponsorship