Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Tag: Cause Marketing
NRL Launch State Of Mind CSR Campaign At State Of Origin
Australia’s National Rugby League (NRL) is working in tandem with the country’s key mental health providers to launch a mental wellness campaign – What’s Your State Of Mind’ – leveraging interest in its flagship ‘Holden State Of Origin’ series. Using the profile of Australia’s most watched sports series, the objective is to help breakdown… Continue reading NRL Launch State Of Mind CSR Campaign At State Of Origin
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape and Discrimination). The actor is using his ambassadorial role with the broadcaster, in collaboration with the Pepsi IPL itself, to support and encourage gender equality.… Continue reading Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
