Cricket Australia’s Men’s T20 cricket competition, the KFC Big Bash League (BBL), launched an integrated campaign called ‘ALIVE’ to build awareness, buzz and excitement ahead of the new season. Developed with independent agency Apparent, ‘ALIVE’ rolled out from 30 November and saw Cricket Australia build anticipation for KFC BBL via an energetic and entertainment… Continue reading Australian KFC BBL Launches ‘ALIVE’ Brand Campaign Focused On Energy & Entertainment
Tag: T/20
England T20 Cricket Stars Support UK NHS Vaccination Roll-Out Via Q&A Video
England’s Deputy Chief Medical Officer Professor Jonathan Van-Tam linked up with stars of the England men’s cricket team and with the ECB’s Chief Medical Officer Professor Nick Peirce for a Zoom discussion about the Covid-19 vaccine in a campaign promoting the UK’s vaccine roll-out programme and to tackle vaccine misinformation. Built around a video… Continue reading England T20 Cricket Stars Support UK NHS Vaccination Roll-Out Via Q&A Video
Vitality Activates New ECB T20 Partnership With Multi-Competition Celebratory Shoot Spot
With the UK basking in a summer heat wave, Vitality activates its England and Wales Cricket Board (ECB) partnership ahead of the start of the T20 tournament with a new video celebrating the format’s fun and innovative spirit. The objective behind the campaign is to celebrate the beginning of the brand’s new T20 partnership… Continue reading Vitality Activates New ECB T20 Partnership With Multi-Competition Celebratory Shoot Spot
Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
The telecoms giant, which has been a partner with the Indian Premier League (IPL) since its inception in 2008, is activating around this year’s tournament by bringing back both its Super Fan competition and its animated character ZooZoos. It’s campaign spans TV, digital and social media, and engaging fan initiatives through the competition and… Continue reading Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
Pepsi Asks Cricket Fans To ‘Crash the IPL’
March saw PepsiCo re-purpose the long running US Dorito’s ‘Crash The Super Bowl’ contest to form India’s Pepsi ‘Crash The IPL’ campaign. A part of an international ‘Pepsi Challenge’ style initiative, Pepsi is asking cricket fans and consumers from across India and throughout the cricket-loving world to showcase their creativity and make their own… Continue reading Pepsi Asks Cricket Fans To ‘Crash the IPL’
Amazon’s IPL Activation Led By Its 1st Ever Indian TV Ads
The world’s largest online retailer Amazon is set to break its first ever TV campaign in India. And it has chosen the IPL to launch the high decibel campaign. Amazon India has signed up as the official ‘on air associate sponsor’ for the IPL telecast on Sony Set Max for the 2014 season. It… Continue reading Amazon’s IPL Activation Led By Its 1st Ever Indian TV Ads
Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
For IPL 2013 Vodafone, the official partner for IPL and the on-air co-presenting sponsor on TV, has brought back its eclectic Zoozoos characters for this year’s cricket-led campaigns. ZooZoos, tiny white animated creatures with ballooned bodies and egg heads, have fronted Vodafone’s IPL work since Season 2 and they have almost become an almost… Continue reading Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape and Discrimination). The actor is using his ambassadorial role with the broadcaster, in collaboration with the Pepsi IPL itself, to support and encourage gender equality.… Continue reading Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
HSBC Leverages IPL Sponsorship Via YouTube
HSBC, as lead sponsor for the live online streaming of IPL matches, linked with HGS Interactive’s to create a campaign running across the dedicated cricket YouTube Channel broadcasting the 20-over games. The aim of choosing to activate across YouTube was to help gain page impressions from the millions of Indian viewers watching the matches on… Continue reading HSBC Leverages IPL Sponsorship Via YouTube
