HSBC India’s June ad campaign brought to life the banking brand’s purpose of ‘opening up a world of opportunity’ and was fronted by new athlete ambassador and cricketing super star Virat Kohli. The campaign, conceptualised by Wunderman Thompson group agency Contract Advertising, aimed to align with the ambitions and goals of an India which… Continue reading Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities
Tag: BCCI
Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’
Following hot-on-the-heel of the announcement that Adidas has become the new official kit sponsorship for Team India, the sportswear giant promoted the deal through an integrated campaign showcasing just how many times India’s cricketers have achieved the impossible. Conceptualised by agency Fundamental, the campaign is spearheaded by a film featuring flashbacks to many of… Continue reading Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’
Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
Taco Bell rolled out its first campaign fronted by new athlete ambassador and Indian cricket super star Hardik Pandya to leverage spiking interest around the 2023 Indian Premier League (IPL) and promote the quick service chain’s new Microsoft Xbox promotion. The humorous campaign, developed by agency Manja, sees all-rounder Pandya set out to spread… Continue reading Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender
Disney-owned Indian sports media behemoth Star Sports rolled out a campaign titled #BlueKnowsNoGender to promote its upcoming coverage of the Indian Women’s Team’s December home series Australia and begin its lead in to next year’s ICC Women’s T20 World Cup which will be held in South Africa in February 2023. Conceptualised and created by… Continue reading Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender
Britannia Bourbon Ad Fronted By India U-19 Cricket Stars Dhull, Singh & Bawa In ‘Chase Of The Champions’
Late April saw Indian biscuit giant Britannia roll out a new campaign for its famous Bourbons which starred three cricketers from the Indian U-19 cricket team which recently won the 2022 ICC Under-19 Cricket World Cup (held in the West Indies in January and February). Conceptualised and created by agency Wunderman Thompson, the hero… Continue reading Britannia Bourbon Ad Fronted By India U-19 Cricket Stars Dhull, Singh & Bawa In ‘Chase Of The Champions’
Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL
The start of March saw Star Sports launch a new campaign called #YeAbNormalHai / #ThisIsNormalNow to celebrate the return of the Tata IPL 2022. The campaign, which was conceptualised and created by Tilt Brand Solutions, features Star Sports brand ambassador and Indian cricket legend MS Dhoni who explains how and why craziness around the… Continue reading Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL
Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
The Disney-owned Indian sports broadcasting giant Star Sports promoted its coverage of the upcoming India v West Indies One Day International and T20 cricket series with a music-themed spot focusing on new Indian team skipper Rohit Sharma. The music video style ‘rap film’ – which was conceptualised in-house and amplified across the broadcaster on-air,… Continue reading Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
Great For The Good – CRED & Indian Premier League (IPL)
Activating its official IPL sponsorship around the 2021 season – which ended up running from April through to October – payments partner and online credit card payments brand CRED launched a multi-strand activation programme spearheaded by a comic through-the-line campaign called ‘Great For The Good’ fronted by a set of comic commercial featuring actor Jim… Continue reading Great For The Good – CRED & Indian Premier League (IPL)
Disney+Hotstar Trumpets IPL21 Streaming Via ‘India Ki Vibe Alag Hai’ Rap Anthem Promo
BCCI streaming partner Disney+ Hotstar promoted its IPL 2021 coverage ahead of the 9 April first ball by rolling out its tournament anthem called ‘India Ki Vibe Alag Hai’. Launched on 7 April, the three-minute ‘India’s Vibe Is Different’ anthem and accompanying spot was conceptualised by the Disney+ Hotstar in-house marketing team and electronic… Continue reading Disney+Hotstar Trumpets IPL21 Streaming Via ‘India Ki Vibe Alag Hai’ Rap Anthem Promo
Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation
As the 2021 Indian Premier League got underway on 9 April, BCCI partner Cred launched its latest activation called ‘Great For The Good’ with creative fronted by Indian cricket icon Rahul Dravid and actor Jim Sarbh. The comic launch spot from the credit bill paying platform starts with stylish star of stage and screen… Continue reading Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation
IPL Title Sponsor MyTeam11 Dad & Son Spots Says It’s Time For All India To Play
The first week of April saw fantasy sports platform MyTeam11 release a new campaign leveraging its rights and building buzz ahead of the IPL 2021. Conceptualised by the sponsor’s in-house marketing and production team, the campaign is called ‘Ab Poora India Khelega / Now All India Will Play’ is led by a trio of… Continue reading IPL Title Sponsor MyTeam11 Dad & Son Spots Says It’s Time For All India To Play
Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit
Launched on 14 March, a pair of new commercials fronted by Mahendra Singh Dhoni from Indian TV network Star Sports marked the BCCI official broadcaster’s first promotional work for the 14th edition of the Indian Premier League (IPL). The campaign, which begins building excitement ahead of the 9 April start of the 2021 VIVO… Continue reading Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit
