Leveraging spiking interest in cricket as the IPL 2022 moves into full gear, the first week of April saw Brihanmumbai Electric Supply and Transport (BEST) and the Chalo App roll out an Indian campaign featuring cricket legend Sachin Tendulkar and actor Anil Kapoor to highlight its digital features. Led by a pair of spots,… Continue reading Sachin Tendulkar & Anil Kapoor Reminisce About Their BEST Journeys In Chalo App ‘Pudhe Chala’ Campaign
Tag: IPL 2022
Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation
Fantasy sports platform Dream11 launched its latest IPL 2022 activation leveraging its partnership with the 2022 tournament in the form of a campaign called ‘Enablers Of Dream’ which ran on tournament broadcaster Star Sports and across digital and social platforms and sought to drive downloads from its web hub. Fronted by cricket super stars… Continue reading Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation
Mumbai Indians Launch ‘Play With Open Hearts’ Film To Build Excitement & Support Ahead Of The Start Of IPL 2022
Ahead of the 26 March start of the 2022 IPL season, the tournament’s 15th iteration, the Mumbai Indians launched a film fronting the team’s ‘Khelenge Dil Kholke / Play With Open Hearts’ campaign to drive excitement ahead of the IPL and boost support at the start of the season. Conceptualised and created by agency… Continue reading Mumbai Indians Launch ‘Play With Open Hearts’ Film To Build Excitement & Support Ahead Of The Start Of IPL 2022
Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL
The start of March saw Star Sports launch a new campaign called #YeAbNormalHai / #ThisIsNormalNow to celebrate the return of the Tata IPL 2022. The campaign, which was conceptualised and created by Tilt Brand Solutions, features Star Sports brand ambassador and Indian cricket legend MS Dhoni who explains how and why craziness around the… Continue reading Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL
