Tag: Disney

ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness

As millions of Americans – from prediction novices to hard core hoops fans – begin to fill in their brackets and cross their fingers ahead of NCAA March Madness, ESPN encourages them to trust their instincts with a college basketball campaign called ‘Go With Your Gut’.   Each year, hoops fans and college graduates turn… Continue reading ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness

Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender

Disney-owned Indian sports media behemoth Star Sports rolled out a campaign titled #BlueKnowsNoGender to promote its upcoming coverage of the Indian Women’s Team’s December home series Australia and begin its lead in to next year’s ICC Women’s T20 World Cup which will be held in South Africa in February 2023.   Conceptualised and created by… Continue reading Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender

Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot

September saw Star Sports roll out a promotional campaign called #BhidegaTohBadhega to spread awareness of its coverage of the ninth season of the Pro Kabaddi League (PKL).   Conceptualised by the Disney-owned sports broadcasting giant’s own in-house team, the hero film sets out to tell the life lesson of ‘bhidega toh badhega’ (the fight will increase) through… Continue reading Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot

Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’

Memphis Grizzlies star fronts a new Hulu commercial called ‘Couchleisure’ running under the brand’s long-running sports star fronted comic ‘Sellouts’ series.   The fashion-themed commercial sees a relaxed Morant fail to even get off the sofa rather than ‘work it’ on the haute couture fashion runway. Indeed, the star NBA point guard rides a motorized… Continue reading Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’

Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal

The latest faux ad in Hulu’s ongoing sports star led ‘Sellouts’ campaign saw Charlotte Hornets point guard LaMelo Ball get his very own, personally branded sugary breakfast cereal called LaMelO’s (which comes, of course, with MarshLaMelOs).   The Disney-owned streaming service’s commercial promotes the latest iteration of the ‘Hulu + Live TV’ offering’s 75+ channels… Continue reading Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal

Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL

The start of March saw Star Sports launch a new campaign called #YeAbNormalHai / #ThisIsNormalNow to celebrate the return of the Tata IPL 2022.   The campaign, which was conceptualised and created by Tilt Brand Solutions, features Star Sports brand ambassador and Indian cricket legend MS Dhoni who explains how and why craziness around the… Continue reading Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL

ESPN’s ‘Unbeatable’ Campaign Promotes Disney Bundle By Showcasing What It Takes To Assemble A Winning Team

ESPN showcases what it takes to build a perfect winning team in a campaign promoting the launch of the new Disney Bundle: a one-stop streaming subscription offer giving customers the ability to build and customise their own personal subscription plan spanning Disney+, Hulu and ESPN+.   The campaign, created in harness with Austin (Texas) based… Continue reading ESPN’s ‘Unbeatable’ Campaign Promotes Disney Bundle By Showcasing What It Takes To Assemble A Winning Team

Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup

As the English cricketing season comes to an end, the Australian game swings back into action and the IPL prepares to restart its truncated season, Star Sport and the International Cricket Council (ICC) teamed up to launch an official anthem led campaign called ‘Live The Game’ to build buzz ahead of the 2021 Men’s T20… Continue reading Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup

Star Sports & Ranveer Singh Promote Premier League As Antidote To ‘Boring Sunday Nights’

A new campaign from Disney owned Indian sports broadcasting giant Star Sports promoting its Premier League (PL) football coverage features Bollywood actor Ranveer Singh playing the role of ‘Captain SNF’ – a new super hero of the Premier League – who encourages fans to save their dull Sunday nights by watching ‘Sunday Night Football’ on… Continue reading Star Sports & Ranveer Singh Promote Premier League As Antidote To ‘Boring Sunday Nights’

Adidas Originals Taps Kermit The Frog For Sustainable Stan Smith Sneaker Campaign

Kermit the Frog is the spokes-Muppet for Adidas Originals’ new Stan Smith sneakers campaign called ‘Stan Smith, Forever’ which sees the brand joined by a team of green icons on a journey to end plastic waste.   The campaign, developed with agency Johannes Leonardo, is led by a series of spots promoting the new trainer collection Led by the Kermit the… Continue reading Adidas Originals Taps Kermit The Frog For Sustainable Stan Smith Sneaker Campaign

Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid

A new ad for Hulu launched to leverage the start of the 2020 NFL season on 10 September starts with the Cleveland Browns’ Baker Mayfield and the New York Giants’ Saquon Barkley on the field ready to start the season, but as the quarterback passes to the running back the ball travels an embarrassingly short distance… Continue reading Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid