For its fourth year as a Corporate Partner of NCAA March Madness, Nissan aims to ensure everyone knows that ‘It’s Madness Season’ with a campaign that drives the tournament’s joyful mayhem – from the mascots and the fans, to the players and the official Nissan vehicles – all over the place. Based on the insight… Continue reading Nissan Wants Everyone, Everywhere To Know ‘It’s Madness Season’
Tag: Brackets
ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
As millions of Americans – from prediction novices to hard core hoops fans – begin to fill in their brackets and cross their fingers ahead of NCAA March Madness, ESPN encourages them to trust their instincts with a college basketball campaign called ‘Go With Your Gut’. Each year, hoops fans and college graduates turn… Continue reading ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
Sports drink BodyArmor launched a new campaign leveraging US basketball fever around NCAA March Madness starring NBA superstars James Harden and Donovan Mitchell and directed by legend Kobe Bryant. The official sports drink of the NCAA’s commercial sees Harden and Mitchell poke fun at old-school, outdated methods of filling out tournament brackets – from… Continue reading Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
For its March Madness sponsorship, Wendy’s is launching an interactive bracket on Facebook, Instagram and Twitter, encouraging fans to pick Wendy’s #TeamFresh and download the fast food chain’s app to receive exclusive offers throughout the NCAA men’s basketball tournament. The fast food chain and official hamburger of the NCAA announced the campaign with a… Continue reading Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
Adobe Helps Hoops Fans #HackTheBracket Via March Madness Analytics Led Bracket Building Tool
Launched in early March as fans across the USA began filling out their brackets for the annual NCAA division 1 college basketball tournament, Adobe activated around the national obsession with an analytics based campaign aimed at helping fans ‘Hack the Bracket’. The campaign is built on the insight that every year millions of hoops… Continue reading Adobe Helps Hoops Fans #HackTheBracket Via March Madness Analytics Led Bracket Building Tool
Allstate’s ‘Mr Mayhem’ & ‘Jeer-Leaders’ Spread March Mayhem At The NCAA Hoops Tournament
Allstate invites college hoops fans to join the ‘Jeer Team’ and socially spread March Mayhem across the NCAA men’s Division One basketball championship. Allstate, the Official Corporate Partner of NCAA March Madness and the Final Four, has brought back its infamous ‘Mayhem’ pitchman backed by a team of ‘Jeer-leaders’ to socially sling hoops insults… Continue reading Allstate’s ‘Mr Mayhem’ & ‘Jeer-Leaders’ Spread March Mayhem At The NCAA Hoops Tournament
Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
Coca-Cola has been leveraging NCAA March Madness for 15 years and its 2017 activation, which includes TV ads, experiences and a brackets strand, is led by a product phase that links its ongoing ‘Share-a-Coke’ campaign to university hoops in a way that enables college fans show and share their pride. While the brand’s multi-platform… Continue reading Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
