Nike dropped a tribute commercial to the late Kobe Bryant on 23 August to mark what would have been his 42nd birthday and to launch to start of ‘Mamba Week’. The 90-second spot, honours Bryant by urging all viewers to be ‘Better’ not only as athletes, but also as people. The video is narrated by… Continue reading Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
Tag: Kobe Bryant
Nike Marks Memorial Service Via Text-Only ‘Mamba Forever’ Kobe Bryant Digital Video Tribute
Nike, in harness with long-time agency of record W+K, offered its own tribute to its former athlete ambassador with a simple, touching text-only social video. The two minute spot, called ‘Mamba Forever’ (in reference to Bryant’s nickname which reflected his on court attitude), consists of a simple black screen with white text on the… Continue reading Nike Marks Memorial Service Via Text-Only ‘Mamba Forever’ Kobe Bryant Digital Video Tribute
Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
Sports drink BodyArmor launched a new campaign leveraging US basketball fever around NCAA March Madness starring NBA superstars James Harden and Donovan Mitchell and directed by legend Kobe Bryant. The official sports drink of the NCAA’s commercial sees Harden and Mitchell poke fun at old-school, outdated methods of filling out tournament brackets – from… Continue reading Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
Bryant & Hoops Stars Front BodyArmor NBA Playoff Campaign
As the NBA Playoffs get underway, Kobe Bryant is fronting a new hoops-themed campaign for sports drink BodyArmor. Basketball legend Bryant, who retired from the sport last year, is not just one of the drink’s biggest ambassadors, but also a major investor in the business, the campaign’s creative director and its narrator The… Continue reading Bryant & Hoops Stars Front BodyArmor NBA Playoff Campaign
Nike’s Kobe Bryant #MambaDay Is A Brand & Fan Love / Hate Farewell
To leverage the retirement of one of its superstar brand ambassadors, Nike Basketball rolled out a multi-platform, multi-market campaign revolving around the theme of love/hate to mark Kobe Bryant’s final game called #MambaDay. This #MabaDay (13 April) marketing tribute aims to illustrate how hate has manifested into respect and admiration for Bryant. Aiming… Continue reading Nike’s Kobe Bryant #MambaDay Is A Brand & Fan Love / Hate Farewell
#MambaDay Shows Nike Knows How To Activate Ambassador Retirements
NBA superstar Kobe Bryant’s retirement marked not just the end of a legendary sports career, but also the end of a sports marketing era. And no brand knows how to activate around an elite endorser retirement quite like Nike, which ran a huge #MambaDay campaign around his final game. Nike understands that tribute… Continue reading #MambaDay Shows Nike Knows How To Activate Ambassador Retirements
Nike’s Multi-Endorser ‘Find Your Fast’ Speed Spot Links To Participatory Fasest Mile Challenge
Less of an ad campaign, more of an exploration of the concept of ‘speed’, Nike’s summer ‘Find Your Fast’ spot ‘spearheads a new multi-endorser, multi-sport campaign for the Air Zoom Elite 8 shoe. The 60-second ‘Find Your Fast’ spot—created by agency Must Be Something and directed Neal Brennan features no less than 13 star Nike endorsers… Continue reading Nike’s Multi-Endorser ‘Find Your Fast’ Speed Spot Links To Participatory Fasest Mile Challenge
Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court
Nike has created the world’s first tech-enhanced, interactive LED basketball court to enable NBA star Kobe Bryant teach his moves to young players in Shanghai as part of the Nike RISE project. The full-sized, responsive court, which is equipped with motion-tracking sensors and reactive LED visualisation technology built into the floor, is named the… Continue reading Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court
‘Kobe Challenge’ Fronts Asian Lenovo K900 Launch
Lenovo launches its K900 smartphone in a multi-market Asian campaign fronted by NBA superstar Kobe Bryant called ‘The Everyday Kobe Challenge’. The umbrella idea, based around Bryant’s reputation for dramatic 3-pointers, is a simple one – shoot hoops the Kobe way and win a smartphone. One strand of the campaign sees Lenovo challenge… Continue reading ‘Kobe Challenge’ Fronts Asian Lenovo K900 Launch
