Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to inspire fans to ‘Play For the City’. The Web3 tech and crypto exchange company and official club training kit partner’s augmented reality (AI) experience, hubbed… Continue reading OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Tag: Yahoo
Verizon Leverages Rights For NFL Kick Off To Launch Stadium / Ambassador Led 5G Stadiums Campaign
Leveraging spiking football interest as the new season gets under way, NFL telecoms partner Verizon has launched a 5G Coverage campaign based around its league rights, a group of player ambassadors and the 13 NFL stadiums it has fitted out with Verizon 5G Ultra Wideband. The integrated campaign, ‘5G Done Right’, spans national TV,… Continue reading Verizon Leverages Rights For NFL Kick Off To Launch Stadium / Ambassador Led 5G Stadiums Campaign
Bose Activates Mercedes-AMG F1 Sponsorship Via European Yahoo Formula One Hub Takeover
Mercedes-AMG Formula One sponsor Bose brought its partnership to life through a targeted European market branded takeover of the Yahoo Formula One hub. This content-led digital activation saw the premium electronics brand take over the Yahoo Formula One hub in the UK, France and Germany, Bose as it aimed to strengthen its association with… Continue reading Bose Activates Mercedes-AMG F1 Sponsorship Via European Yahoo Formula One Hub Takeover
1st Tumblr Festival Live-Stream As Toyota/Yahoo Leverage Stagecoach
Toyota teamed up with web giant Yahoo to leverage its sponsorship of the Stagecoach Music Festival with the first ever live Tumbrl stream. The live stream, which began on Friday and ran through Sunday, was the first brand-sponsored live stream of a concert on Tumblr (at http://stagecoachlive.tumblr.com/). The Tumblr video player was built… Continue reading 1st Tumblr Festival Live-Stream As Toyota/Yahoo Leverage Stagecoach
NFL Yahoo Livestream Over Delivers Viewers, But Why Did Most NFL Skip The Show?
Yahoo’s groundbreaking NFL live stream – a free, real-time internet whole game broadcast – was closely watched by league sponsors and in-game advertisers for signs as to whether this was a one-off experiment or the future of sports broadcasting. The first-of-its-kind event was promoted across multiple platforms both by the league itself via its… Continue reading NFL Yahoo Livestream Over Delivers Viewers, But Why Did Most NFL Skip The Show?
Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court
Nike has created the world’s first tech-enhanced, interactive LED basketball court to enable NBA star Kobe Bryant teach his moves to young players in Shanghai as part of the Nike RISE project. The full-sized, responsive court, which is equipped with motion-tracking sensors and reactive LED visualisation technology built into the floor, is named the… Continue reading Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court
Clearasil #ShowYourFace Sponsors Yahoo Festivals
June sees Clearasil sign as an exclusive sponsor of Yahoo’s ‘summer festival’ online coverage as it extends its youth-focused #showyourface campaign into the live (and online) music space. The partnership sees the teen skincare product place co-branded ‘Clearasil / Yahoo Photo Experiences’ at both Parklife and SW4 festivals as part of a ‘selfie face-off’… Continue reading Clearasil #ShowYourFace Sponsors Yahoo Festivals
