Rolling out through July 2022, ASICS Asia launched a series of 60-second and 30-second brand films running under the title ‘Let Sport & Movement Uplift You’ fronted by five South East Asian sporting a celebrity ambassadors showcasing the sportswear company’s current ‘Live Uplifted’ brand platform and its founding ‘Sound Mind, Sound Body’ ethos. Led… Continue reading Southeast Asian Athlete Ambassadors Front ASICS ‘Let Sport & Movement Uplift You’ Commercial Series
Tag: Asia
Epic Red Bull/TCP Film Tells Tale Of Influencer Hoang Le Giang Seven Summit Challenge
Red Bull’s epic new cinematic film called ‘Charge Ahead Into Your Dream’ is a piece of creative content marketing telling Hoang Le Giang’s story of conquering personal challenges as he tackles the world’s highest and toughest summits. A dramatic allegorical story from the energy drink owner TCP features a young man’s passion for climbing… Continue reading Epic Red Bull/TCP Film Tells Tale Of Influencer Hoang Le Giang Seven Summit Challenge
Tiger Beer Teams Up With Rio Ferdinand For Its 2019 Asian Street Football Festival Campaign
The latest campaign for Tiger Beer’s long-running ‘Tiger Street Football’ kicked off in Vietnam with a campaign fronted by former Manchester United star Rio Ferdinand. The Southeast Asian football festival and marketing initiative sees England and United centre back Ferdinand front an initiative that aims to give unknown street football talent a stage to… Continue reading Tiger Beer Teams Up With Rio Ferdinand For Its 2019 Asian Street Football Festival Campaign
Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
Virgin Active aimed to reclaim its brand disruptor positioning by directly addressing the reality of exercise and celebrating both the struggle and the beauty of simply doing enough. This fun and playful campaign was designed to get viewers to begin to think a little differently and more honestly about exercise: in doing so it… Continue reading Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
Le Mans winner Bamber Stars In Porsche APAC’s ‘One Night In Bangkok’ Film Tribute To 919 Hybrid
To commemorate the retirement and the achievements of Porsche’s legendary 919 Hybrid, the auto maker is running a global tribute track tour for its iconic racing vehicle. To promote and support this 13 stop world tour and its stop in Bangkok (the tour’s only Southeast Asia destination), Porsche Asia Pacific has produced a 90-second… Continue reading Le Mans winner Bamber Stars In Porsche APAC’s ‘One Night In Bangkok’ Film Tribute To 919 Hybrid
Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
As the Major Partner of the Australian Open (AO), Kia continues its role in supporting tennis in general and the tournament in particular with a multi-platform activation programme fronted by global tennis ambassador Rafael Nadal and Australian tennis legend Leyton Hewit. As well as providing the tournament’s courtesy car fleet, the work spans on-court… Continue reading Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
HSBC Stunt Sees Star Golfers Superheroes Fly Into Shanghai For the WGC-HSBC Champions Tournament
To promote the tee-off of its title sponsorship tournament, the World Golf Championships HSBC Champions, HSBC persuaded some of the world’s best golfers to reveal their superhero personas and even dress like them at a ‘Superhero’ themed launch event. As one of the strongest golfing fields of the year assembled on Shanghai for ‘Asia’s… Continue reading HSBC Stunt Sees Star Golfers Superheroes Fly Into Shanghai For the WGC-HSBC Champions Tournament
Messi Fronts WeChat & WhatsApp Messaging App Campaigns
It was back at the start of 2013 that we began to see the first advertisers in the sports space begin to test messaging apps as legitimate and powerful platforms and one of the earliest examples came in January when Messi and Ronaldo fronted a WhatsApp themed commercial for Al Jazeera Sport’s coverage of Spain’s… Continue reading Messi Fronts WeChat & WhatsApp Messaging App Campaigns
‘Kobe Challenge’ Fronts Asian Lenovo K900 Launch
Lenovo launches its K900 smartphone in a multi-market Asian campaign fronted by NBA superstar Kobe Bryant called ‘The Everyday Kobe Challenge’. The umbrella idea, based around Bryant’s reputation for dramatic 3-pointers, is a simple one – shoot hoops the Kobe way and win a smartphone. One strand of the campaign sees Lenovo challenge… Continue reading ‘Kobe Challenge’ Fronts Asian Lenovo K900 Launch
HSBC’s Live Augmented Reality Asian Golf App
Long term global golf sponsor HSBC has turned to an augmented reality mobile application as part of its integrated campaign to support sponsorship of the Women’s LPGA Championship. The objective is to bring excitement from the professional perspective to the fans and spectators. The idea is to replicate the experience of what it is… Continue reading HSBC’s Live Augmented Reality Asian Golf App
