The North Face and agency FRED & FARID Shanghai collaborated to relaunch the ‘TNF100’ – the brand’s 100km ultra trail race in China – after a three-year absence with an integrated campaign reinventing the event and answering the question ‘Why should we keep running?’ The event, one of the toughest and most scenic races… Continue reading The North Face Launch Integrated Campaign To Relaunch TNF100 Ultra Trail Race (After 3-Year Hiatus)
Tag: Shanghai
AnalogFolk Launches NikePlus Membership 2.0 Hong Kong Marketing Campaign
Nike teamed up with agency AnalogFolk to create a new personalised membership platform for the consumers and athletic community of Hong Kong promoted via an online and in-store promotional campaign. Territory: Hong Kong Agency: AnalogFolk Objective: Nike has a global ambition to be a true partner to everyday athletes and… Continue reading AnalogFolk Launches NikePlus Membership 2.0 Hong Kong Marketing Campaign
Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
In April, Premier League club Chelsea FC sought to engage its Chinese fan-base during the absence of football due to COVID-19 through a dedicated livestream on Weibo and Douyin (the Chinese brand for TikTok). The engagement initiative marked the first time a non-Chinese football club had run a simultaneous livestream on both channels. … Continue reading Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
Puma ‘Run My Way’ Avatars Immersive Running Experience Trial In Shanghai
Puma’s interactive Shanghai experience ‘Run My Way’ invited consumers to test new shoes whilst running through a Puma-inspired mythical world in the form of the customized avatar. The immersive project saw the sportswear giant team up with creative production partner MediaMonks to develop an interactive running experience located on a high footfall Shanghai square.… Continue reading Puma ‘Run My Way’ Avatars Immersive Running Experience Trial In Shanghai
Nike Running’s #ChooseGo Shanghai Live Stunt Event Shows What Really Makes The World Go Round
Adding to its global #ChooseGo running campaign (see case study), Nike teamed up with agency Wieden+Kennedy Shanghai for a stunt that brought the globe-spinning campaign to life atop a 50m giant turning globe. A brand athlete perched atop a huge spinning ball 50m above the ground ran constantly to ensure that the globe kept… Continue reading Nike Running’s #ChooseGo Shanghai Live Stunt Event Shows What Really Makes The World Go Round
HSBC Stunt Sees Star Golfers Superheroes Fly Into Shanghai For the WGC-HSBC Champions Tournament
To promote the tee-off of its title sponsorship tournament, the World Golf Championships HSBC Champions, HSBC persuaded some of the world’s best golfers to reveal their superhero personas and even dress like them at a ‘Superhero’ themed launch event. As one of the strongest golfing fields of the year assembled on Shanghai for ‘Asia’s… Continue reading HSBC Stunt Sees Star Golfers Superheroes Fly Into Shanghai For the WGC-HSBC Champions Tournament
Nike Flyknit Giant Real-Time Knitted Outdoor China Stunt
Following last week’s blockbuster Nike HyperVenom campaign analysis, this week we turn our attention to the Portland’s brand’s other huge recent launch – running shoe Flyknit. Specifically to its huge, outdoor woven Free Flyknit shoe spectacle in Shanghai. To trail the launch of the new Nike Free Flyknit, Nike China raised a staggering outdoor… Continue reading Nike Flyknit Giant Real-Time Knitted Outdoor China Stunt
