Adding to its global #ChooseGo running campaign (see case study), Nike teamed up with agency Wieden+Kennedy Shanghai for a stunt that brought the globe-spinning campaign to life atop a 50m giant turning globe. A brand athlete perched atop a huge spinning ball 50m above the ground ran constantly to ensure that the globe kept… Continue reading Nike Running’s #ChooseGo Shanghai Live Stunt Event Shows What Really Makes The World Go Round
Tag: #ChooseGo
Nike #ChooseGo ‘Save The World’ Spot Spearheads App Led Audio Guided Digital & Physical Brand Runs
Nike’s latest blockbuster #Choose Go’ ad leads a ‘running to make the world go around’ campaign that aims to encourage everyone to get out and run through a sci-fi style action film that sees the planet unify when the world stops turning. Runners of all ages and nationalities work together – alongside a selection… Continue reading Nike #ChooseGo ‘Save The World’ Spot Spearheads App Led Audio Guided Digital & Physical Brand Runs
