To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the China National Women’s Team and star striker Wang Shuang backed by an outdoor stunt to encourage the whole nation to follow their heart. Nike teamed up with long-time creative partner… Continue reading Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign
Tag: Wieden + Kennedy Shanghai
Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
To mark 25 years since Nike’s Jordan Brand landed in China, Wieden+Kennedy Shanghai created a campaign with The Air Historian called ‘Different Courts, Same Drive’ to tell the story of the brand’s history and reinforce the brand’s positioning and spirit across the basketball and cultural landscape. According to the campaign, Jordan stands for never… Continue reading Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
Nike China Continues To Break Down Barriers Via Sports Star-Studded ‘Further Than Ever’
Nike China has launched a campaign, called ‘Further Than Ever’, that aims to break down social barriers and which stars some of the country’s most famous and influential sports stars. The campaign is spearheaded by a hero commercial featuring an impressive team of sports personalities from a wide range of sports and athletic activities… Continue reading Nike China Continues To Break Down Barriers Via Sports Star-Studded ‘Further Than Ever’
Nike Running’s #ChooseGo Shanghai Live Stunt Event Shows What Really Makes The World Go Round
Adding to its global #ChooseGo running campaign (see case study), Nike teamed up with agency Wieden+Kennedy Shanghai for a stunt that brought the globe-spinning campaign to life atop a 50m giant turning globe. A brand athlete perched atop a huge spinning ball 50m above the ground ran constantly to ensure that the globe kept… Continue reading Nike Running’s #ChooseGo Shanghai Live Stunt Event Shows What Really Makes The World Go Round
Nike China Promotes Epic React Launch Via ‘Reactland’ Retro Gaming In-Store Treadmill
Nike promoted its new Epic React range in-store in China during March with a treadmill-linked video game ‘test run’ called ‘Reactland’ so shopper could try before they buy. By hooking up a treadmill to a retro video game, Nike and its agency Wieden + Kennedy Shanghai enabled in-store shoppers a chance to try the… Continue reading Nike China Promotes Epic React Launch Via ‘Reactland’ Retro Gaming In-Store Treadmill
