Online food delivery platform Zomato leveraged the 2023 IPL through an integrated marketing programme across India spanning multiple platforms and led by a partnership with official tournament broadcaster Sky Sports which also included swapping the home icon on its delivery map with an IPL stadium icon. Thus turning its delivery map into a promotional platform.… Continue reading Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons
Tag: Gamification
Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Australian sports retailer Rebel partnered with agencies OMD Create and Unbound on a gamified basketball experience called ‘Play Like’ which allows hoops fans to assemble on a virtual court throughout the 2023 NBL season via social AR filters built on the Meta platform ‘Spark AR’. The initiative, which activates rebel’s official retail partnership with… Continue reading Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create and share avatars and content and explore a 3D simulated hoops world. Launched on 18 April to leverage the 2022 Playoffs (which run from April… Continue reading Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
As Global Technology Partner of the ATP, Infosys is reinventing the game of tennis for players and fans through advanced digital technology and AI platforms and this initiative provided the foundation for and culmination of the transformation of their B2B and B2C activation programme at ATP tournaments. Through the integration of emerging and new… Continue reading INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
7-Eleven New Football Season App Kicks Off In-Store AR Fan Experiences, Games & Rewards
7-Eleven’s leverages the kick-off of the new NFL season with an integrated marketing push revolving around the brand becoming a ‘Football Fan HQ’ that is led by a set of gamified AR challenges in its app that offer a chance to scoop an autographed selfie with Dallas Cowboys quarterback Dak Prescott. The activation’s anchor… Continue reading 7-Eleven New Football Season App Kicks Off In-Store AR Fan Experiences, Games & Rewards
Nike China Promotes Epic React Launch Via ‘Reactland’ Retro Gaming In-Store Treadmill
Nike promoted its new Epic React range in-store in China during March with a treadmill-linked video game ‘test run’ called ‘Reactland’ so shopper could try before they buy. By hooking up a treadmill to a retro video game, Nike and its agency Wieden + Kennedy Shanghai enabled in-store shoppers a chance to try the… Continue reading Nike China Promotes Epic React Launch Via ‘Reactland’ Retro Gaming In-Store Treadmill
Nike’s Hypercourt Offers Digital Content-Powered Basketball Court For Endorser Inspired Training
Nike Hypercourt is a tech-enabled training experience in the form of a basketball court that enables players to download specific training content, tips and advice from some of the NBA biggest hoops stars (and Nike endorsers) including LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving. Created in Manila (The Philippines), the… Continue reading Nike’s Hypercourt Offers Digital Content-Powered Basketball Court For Endorser Inspired Training
Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
Samsung, the title sponsorship of the Tel Aviv Marathon, has turned Israel’s flagship 26.22-miler into a videogame-like mass participation event. All runners tackling the physical course are encouraged to collect virtual coins as they run and after the finish the sponsor will convert its digital currency into real money and donate it to charity.… Continue reading Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
Red Bull’s Snapchat Led ‘F1 Bingo Game’ At US GP Pokes Fun At Pre-Race Press Conferences
Activating around the US Grand Prix, Red Bull F1 launched a blended digital/social ‘F1 Press Conference Bingo’ game to leverage pre-race excitement and drive fan engagement (as well as boost its online platform metrics). Led by driver Daniel Ricciardo and running primarily on the team’s Snapchat (follow @redbull) – with support across its Twitter… Continue reading Red Bull’s Snapchat Led ‘F1 Bingo Game’ At US GP Pokes Fun At Pre-Race Press Conferences
‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
A few days ahead of the first tee-time, Ballentine’s whisky leverages Ryder Cup excitement by offering golf fans a chance to take on Ryder Cup legend Paul McGinley in an interactive video called ‘Call The Shots’. This virtual game, developed with production outfit Just So, at Ballantine’s Golf Club sees users play McGinley on… Continue reading ‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
EE has buried ticket treasure on a ‘Glastonburied’ digital map for a new social media competition activating its rights as the official telecoms partner off the Glastonbury Festival. EE’s five-day, Twitter-led #Glastonburied campaign was initially trailed socially in late May There's 5 days of #Glastonburied goodness coming your way next week. Keep your… Continue reading EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
J&J/Pearson Drive Action Via ‘HalfTheSky’ Facebook Game
In the build up to World Women’s Day, Johnson & Johnson and The Pearson Foundation activated their partnerships with The Fistula Foundation and Room To Read by bringing game play to real world action. Both brands made $250,000 commitments to the two NGOs to support the Facebook game ‘Half the Sky Movement: The Game’… Continue reading J&J/Pearson Drive Action Via ‘HalfTheSky’ Facebook Game
