Activating around the US Grand Prix, Red Bull F1 launched a blended digital/social ‘F1 Press Conference Bingo’ game to leverage pre-race excitement and drive fan engagement (as well as boost its online platform metrics). Led by driver Daniel Ricciardo and running primarily on the team’s Snapchat (follow @redbull) – with support across its Twitter… Continue reading Red Bull’s Snapchat Led ‘F1 Bingo Game’ At US GP Pokes Fun At Pre-Race Press Conferences
