Activating around the US Grand Prix, Red Bull F1 launched a blended digital/social ‘F1 Press Conference Bingo’ game to leverage pre-race excitement and drive fan engagement (as well as boost its online platform metrics). Led by driver Daniel Ricciardo and running primarily on the team’s Snapchat (follow @redbull) – with support across its Twitter… Continue reading Red Bull’s Snapchat Led ‘F1 Bingo Game’ At US GP Pokes Fun At Pre-Race Press Conferences
Tag: Bingo
Bondwagon: UK Brands Leverage Bond’s Skyfall
The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning with a guaranteed hit film. Thus, in addition to the usual extensive array of official brand partners (Coke Zero, Heineken, Omega, Sony and Tom Ford… Continue reading Bondwagon: UK Brands Leverage Bond’s Skyfall
