Barclaycard activated its sponsorship of the 2012 Mercury Music Award by encouraging music fans to “voice their support” for the nominated artists by turning their supportive tweets into speech. A digital, Twitter-based campaign, created by Dare, converts tweets by users who register on a dedicated website and used the hashtag #voice and the hashtag… Continue reading Barclaycard’s Twitter-Led Mercury Music Sponsorship
Tag: Barclaycard
Bondwagon: UK Brands Leverage Bond’s Skyfall
The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning with a guaranteed hit film. Thus, in addition to the usual extensive array of official brand partners (Coke Zero, Heineken, Omega, Sony and Tom Ford… Continue reading Bondwagon: UK Brands Leverage Bond’s Skyfall
Barclaycard PayBand Makes Wireless Festival Cashless
Thanks to headline sponsor Barclaycard, July saw the Wireless Festival become the first UK music event to be fully kitted out for contactless payment. The Barclaycard Payband, a branded wristband for all ticket holders, that enables attendees to pay for goods (from booze to burgers) to use only contactless technology. Are the… Continue reading Barclaycard PayBand Makes Wireless Festival Cashless
