Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas. The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Tag: RFID
SAP’s RFID Social Fan ‘Jam Bands’ At NBA All-Star Game
February in basketball means both the main launch window for new sneakers and the NBA All-Star Weekend and 2014 sees in innovative interactive boost to the event’s annual ‘NBA Jam Session’ in the form of radio-frequency identification (RFID) bracelets. All basketball fans attending the 2014 NBA Jam Session will receive their very own ‘NBA Jam… Continue reading SAP’s RFID Social Fan ‘Jam Bands’ At NBA All-Star Game
Jacob’s Creek’s Agassi-Led Australian ‘Open’ Films
Jacob’s Creek 2013 Australian Open campaign builds on the brand’s umbrella ‘Open’ marketing concept by focusing on the players’ raw emotions and presents the tournament as an open stage of individual characters being true to themselves. Revolving around moments between the tennis itself, the wine brand provides platforms for players to open up about… Continue reading Jacob’s Creek’s Agassi-Led Australian ‘Open’ Films
Samsung Backs Wakestock Festival’s RFID Wristbands
Samsung teamed up with RFID outfit Intellitix to make July’s Wakestock Festival a ticketless event with micro-chipped wristbands in use for entry and payment across the event. Thus the sponsor enabled Wakestock to become the first festival to use wristband technology in this way making it perhaps the most technically advanced outdoor European music… Continue reading Samsung Backs Wakestock Festival’s RFID Wristbands
Barclaycard PayBand Makes Wireless Festival Cashless
Thanks to headline sponsor Barclaycard, July saw the Wireless Festival become the first UK music event to be fully kitted out for contactless payment. The Barclaycard Payband, a branded wristband for all ticket holders, that enables attendees to pay for goods (from booze to burgers) to use only contactless technology. Are the… Continue reading Barclaycard PayBand Makes Wireless Festival Cashless
RFID & Running: Verizon, Adidas & ASICS
Running has been an early adapter of tracking technologies – particularly long distances races. Both sports shoe brands and race sponsors (particularly telecoms companies and technology brands) have been using devices, such as Radio Frequency Identification (RFID) chips in wristbands and trainers to track performances live. Sponsors of smaller, local races, as well… Continue reading RFID & Running: Verizon, Adidas & ASICS
