The campaign strand of Skoda’s 2018 Tour De France activation is a new 360-degree campaign called ‘Always There For Those Who Ride’ which includes a competition offering a trip to the race itself. The international, multi-market campaign – which runs in parallel with the vehicle supply, the green jersey sponsorship and the official app… Continue reading Skoda Tour Work Spans Vehicles, Green Jersey, App & ‘Always There For Those Who Ride’ Campaign
Tag: Vehicle Fleet
Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
Hyundai and Kia, sister companies in the Hyundai Motor Group and co FIFA sponsors, invited fans around the world to immerse themselves in the World Cup as active participants. Finally after four years of anticipation, FIFA World Cup returned with more passion and joy. Read more to find out how #Kia celebrated the 2018… Continue reading Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
Nadal Fronts Australian Open Major Partner Kia’s ‘Power To Surprise’ 2017 Tournament Activation
The ‘major sponsor’ of Australian Open 2017, Kia Motors has launched its multi-faceted ‘Power To Surprise’ leverage programme that spans various on- and off-line leverage strands for tennis fans around the world ranging from traditional advertising and athlete ambassador appearances, to courtside branding, at-event fan interactions, hospitality programmes and also providing the event’s vehicle fleet.… Continue reading Nadal Fronts Australian Open Major Partner Kia’s ‘Power To Surprise’ 2017 Tournament Activation
Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas. The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
