Fitness brand Peleton’s latest campaign, launched at the end of July, leveraged the climax of cycling’s Tour de France showpiece and challenged cyclists to take on the next challenge through a spearhead spot called ‘On To The Next’. The campaign, developed in collaboration with independent creative agency Mekanism, smartly pays homage to the brand’s… Continue reading Energetic Montage Spot Spearheads Peloton’s New Campaign To Gets Cyclists ‘On To The Next’
Tag: Le Tour De France 2018
Skoda Tour Work Spans Vehicles, Green Jersey, App & ‘Always There For Those Who Ride’ Campaign
The campaign strand of Skoda’s 2018 Tour De France activation is a new 360-degree campaign called ‘Always There For Those Who Ride’ which includes a competition offering a trip to the race itself. The international, multi-market campaign – which runs in parallel with the vehicle supply, the green jersey sponsorship and the official app… Continue reading Skoda Tour Work Spans Vehicles, Green Jersey, App & ‘Always There For Those Who Ride’ Campaign
Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists
Škoda is rolling out an international campaign ahead of the 2018 Tour De France called ‘Why We Ride’ that aims to inspire and empower female cyclists. The campaign features a set of content featuring female cyclists that aim to promote the positive effects of cycling on both body and mind. All with the… Continue reading Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists
