To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience. … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
Tag: Skoda
Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign
Škoda Auto, which has been a primary partner of the Tour De France since 2004, leveraged its rights around the 2021 tour via a multi-strand activation programme running under the title ‘The beautiful circus: You have to love it. We do’ which emphasises the fact that it takes passion to compete in such a demanding… Continue reading Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign
Skoda’s Multi-Strand 2020 Tour De France Activation Led By New Enyaq iV Electric Model
Following its world premiere in Prague, Skoda’s new flagship electric Enyaq iV vehicle was promoted through the brand’s Tour de France partnership and led out the peloton in September to symbolise sustainable individual mobility (just as the bicycle does) as part of Skoda’s race marketing which also included television, social content, in-race and web-based strands.… Continue reading Skoda’s Multi-Strand 2020 Tour De France Activation Led By New Enyaq iV Electric Model
Skoda Sponsors ‘Tour des Femmes’ As A Team Of Women Cycle The Race They Are Banned From
There is no official Women’s Tour de France, but in 2019 13 women rode it anyway, a day ahead of the professional men, and they were supported by Skoda in a campaign was essentially a defiant demand for equality. The objective was to prove that it was possible, to debunk the critics and the… Continue reading Skoda Sponsors ‘Tour des Femmes’ As A Team Of Women Cycle The Race They Are Banned From
Skoda Tour Work Spans Vehicles, Green Jersey, App & ‘Always There For Those Who Ride’ Campaign
The campaign strand of Skoda’s 2018 Tour De France activation is a new 360-degree campaign called ‘Always There For Those Who Ride’ which includes a competition offering a trip to the race itself. The international, multi-market campaign – which runs in parallel with the vehicle supply, the green jersey sponsorship and the official app… Continue reading Skoda Tour Work Spans Vehicles, Green Jersey, App & ‘Always There For Those Who Ride’ Campaign
Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists
Škoda is rolling out an international campaign ahead of the 2018 Tour De France called ‘Why We Ride’ that aims to inspire and empower female cyclists. The campaign features a set of content featuring female cyclists that aim to promote the positive effects of cycling on both body and mind. All with the… Continue reading Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists
Skoda’s 360-Degree Tour De France ‘Ride On’ Campaign Spans Social, In-Race, Ambassadors & Ads
Skoda is activating its rights as a top tier Tour De France sponsor with a multi-platform, multi-phase programme running under the ‘Ride On’ motto that spans TV, digital, social, experiential, competitions, ambassador work and a supplier strand led by providing the race with 250 vehicles. The campaign aims not just to engage fans and… Continue reading Skoda’s 360-Degree Tour De France ‘Ride On’ Campaign Spans Social, In-Race, Ambassadors & Ads
Wiggins Fronts New Skoda #DrivenBy Campaign As Brand Repositions Around Individuality & Independence
Early February sees Skoda launch a new UK brand campaign fronted by athlete ambassador and cycling legend Sir Bradley Wiggins called ‘Driven by Something Different’. The creative focuses on the auto marquee’s new customer-led positioning: highlighting defining attitudes shared by its customers – an individual self-confidence, optimism, and a spirit that sets them apart… Continue reading Wiggins Fronts New Skoda #DrivenBy Campaign As Brand Repositions Around Individuality & Independence
Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
2013 is the car brand’s record 10th year as the main sponsor of Tour de France and in a decade as official support vehicle there has not been a single Skoda breakdown on the Tour. This impressive factoid lies at the heart of the car brand’s multi-market 2013 Tour de France TV spot which… Continue reading Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
Skoda Presents The Tour De France’s Official App
Skoda is the official partner of the famous Tour de France and has also been a member of the Club Tour de France (with LCL bank, Carrefour and Vittel since 2004). In addition to the scope of its previous partnership with the race – which includes providing a large fleet of around 250 Superb, Superb Combi, Octavia,… Continue reading Skoda Presents The Tour De France’s Official App
