In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) to modify the design of the team’s official race kit for the Tour de France due to its similarity with event’s iconic CG leader’s yellow jersey… Continue reading The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
Tag: ASO
Skoda’s Multi-Strand 2020 Tour De France Activation Led By New Enyaq iV Electric Model
Following its world premiere in Prague, Skoda’s new flagship electric Enyaq iV vehicle was promoted through the brand’s Tour de France partnership and led out the peloton in September to symbolise sustainable individual mobility (just as the bicycle does) as part of Skoda’s race marketing which also included television, social content, in-race and web-based strands.… Continue reading Skoda’s Multi-Strand 2020 Tour De France Activation Led By New Enyaq iV Electric Model
Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists
Škoda is rolling out an international campaign ahead of the 2018 Tour De France called ‘Why We Ride’ that aims to inspire and empower female cyclists. The campaign features a set of content featuring female cyclists that aim to promote the positive effects of cycling on both body and mind. All with the… Continue reading Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists
GoPro Promotes TdF & ASO Alliance Via Online Cycling Series ‘Beyond The Race’
To promote its partnership renewal with Tour de France organiser ASO, GoPro is rolling out a new competitive cycling video series called ‘Beyond The Race’. The online films, which take an inside look at competitive cycling, see GoPro equip several UCI Pro Team riders with GoPro cameras to offer fans a unique glimpse behind the… Continue reading GoPro Promotes TdF & ASO Alliance Via Online Cycling Series ‘Beyond The Race’
