To launch its new all-electric EV6 GT, Kia got in the front seat with six-time National Kart Champion, NASCAR and Le Mans racing driver Kris Martin who is deaf to demonstrate that the vehicle’s high-speed 576 HP engine doesn’t need to make a lot of noise to make a power-full statement in a campaign called… Continue reading Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch
Tag: Electric Vehicle
Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo
Kia leveraged its official tie-up with the National Basketball Association (NBA) around the 2022 Finals by promoting its new EV6 vehicle through a campaign called ‘Moves That Electrify’ running under the brand’s umbrella #MovementThatInspires marketing platform. The car company’s activation was spearheaded by a stunt-based television commercial titled ‘Kia EV6 X NBA | Moves… Continue reading Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo
Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign
The first week of May saw Nissan team up with Manchester City FC manager Pep Guardiola to front a campaign for the auto outfit’s new electric Nissan ARIYA. Launched on 22 April and timed to leverage the vehicle launch and the climax to the English Premier League season – with Guardiola’s City competing with… Continue reading Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign
Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League
Nissan, the Japanese car manufacturer, activated its partnership with the UEFA Champions League for the 2020/21 football season through a set of sponsorship bumpers that will run globally over the course of the season. By leveraging its rights around the world’s leading football club competition, the Nissan United Sport (NUS) team, which is comprised… Continue reading Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League
Skoda’s Multi-Strand 2020 Tour De France Activation Led By New Enyaq iV Electric Model
Following its world premiere in Prague, Skoda’s new flagship electric Enyaq iV vehicle was promoted through the brand’s Tour de France partnership and led out the peloton in September to symbolise sustainable individual mobility (just as the bicycle does) as part of Skoda’s race marketing which also included television, social content, in-race and web-based strands.… Continue reading Skoda’s Multi-Strand 2020 Tour De France Activation Led By New Enyaq iV Electric Model
