Honda Moto France and the Japanese bike brand’s racing team sought to build engagement and excitement ahead of the Le Mans 24 through a silk screen tribute and linked film, print and social campaign about its previous failed attempts to win the legendary race. Pairing up with agency DDB Paris, the project’s underpinning insight… Continue reading Honda Moto Marks Le Mans 24 ‘The Beautiful Fail’ Via Silk Screen Led Campaign
Tag: Le Mans
Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch
To launch its new all-electric EV6 GT, Kia got in the front seat with six-time National Kart Champion, NASCAR and Le Mans racing driver Kris Martin who is deaf to demonstrate that the vehicle’s high-speed 576 HP engine doesn’t need to make a lot of noise to make a power-full statement in a campaign called… Continue reading Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch
