Kia leveraged its official tie-up with the National Basketball Association (NBA) around the 2022 Finals by promoting its new EV6 vehicle through a campaign called ‘Moves That Electrify’ running under the brand’s umbrella #MovementThatInspires marketing platform. The car company’s activation was spearheaded by a stunt-based television commercial titled ‘Kia EV6 X NBA | Moves… Continue reading Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo
Tag: Official Automotive Partner
Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign
The first week of May saw Nissan team up with Manchester City FC manager Pep Guardiola to front a campaign for the auto outfit’s new electric Nissan ARIYA. Launched on 22 April and timed to leverage the vehicle launch and the climax to the English Premier League season – with Guardiola’s City competing with… Continue reading Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign
Land Rover Activates Global Grassroots Led RWC Sponsorship Via ‘It’s What Makes Rugby, Rugby’
Activating its worldwide partnership of the Rugby World Cup, the tournament’s official vehicle celebrates grassroots youth rugby through an initiative set in the countries competing at Japan 2019 aiming to shows how rugby is for everyone regardless of shape, size, ability, colour or gender. Working with agency Spark44, Land Rover rolled out a global… Continue reading Land Rover Activates Global Grassroots Led RWC Sponsorship Via ‘It’s What Makes Rugby, Rugby’
Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
Hyundai and Kia, sister companies in the Hyundai Motor Group and co FIFA sponsors, invited fans around the world to immerse themselves in the World Cup as active participants. Finally after four years of anticipation, FIFA World Cup returned with more passion and joy. Read more to find out how #Kia celebrated the 2018… Continue reading Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
FIFA Auto Partner Hyundai Celebrates Both Football Fans & Non-Fans In ‘Save My Game’ In India
Hyundai, an official FIFA partner, has launched a local market World Cup campaign in India called ‘Save My Game’ that rewards both fans and non-fans. Developed in harness with in-house agency Innocean Worldwide, the campaign’s objective is to reinforce Hyundai’s association with die-hard football followers and also to engage those who may not be… Continue reading FIFA Auto Partner Hyundai Celebrates Both Football Fans & Non-Fans In ‘Save My Game’ In India
Jaguar Activates Wimbledon Via A ‘Show Your Edge’ Campaign Led By UK Tennis Star Spots
After Queens and before Wimbledon, Jaguar launched out a new campaign leveraging tennis fever and its AELTC partnership fronted by Andy Murray and fellow UK tennis stars Kyle Edmund and Johanna Konta. Titled ‘Show Your Edge’, the Murray led creative spearheads a content series that explores the psychological insights driving Britain’s leading tennis stars.… Continue reading Jaguar Activates Wimbledon Via A ‘Show Your Edge’ Campaign Led By UK Tennis Star Spots
Kia Motors Launches ‘Two Little Feet’ Campaign & reveals India’s First Official Match Ball Carriers At Russia 2018
Kia Motors has launched a new campaign in India to unveil its Official Match Ball Carriers (OMBC) for the FIFA World Cup. Kia, which is FIFA’s official automotive partner alongside its sister car company Hyundai, has created a digital music video called ‘Two Little Feet’ to spearhead the initiative. The spot stars Karnataka’s Rishi… Continue reading Kia Motors Launches ‘Two Little Feet’ Campaign & reveals India’s First Official Match Ball Carriers At Russia 2018
Kia Leverages NBA Alliance Via Team-Scented Automotive Air Fresheners (Yes, Really!)
Ever wondered quite what the odour of your favourite NBA team smells like? Ever dreamed about your favourite players’ post-game hoop sweat scent? Well, wonder no more as your dreams have become real, as the NBA’s official automotive partner Kia is giving you a chance for your car to smell of the pungent… Continue reading Kia Leverages NBA Alliance Via Team-Scented Automotive Air Fresheners (Yes, Really!)
Nissan Replaces Bale With Real Madrid Fan Ana Hernandez In Latest UEFA Champions League Spot
Nissan’s latest UEFA Champions League (UCL) campaign has replaced injured soccer star ambassador Gareth Bale with Real Madrid CF fan Ana Rueda Hernandez to star alongside player endorser Sergio Agüero. Hernandez, a student and part-time baker from Madrid, stars alongside the Manchester City striker in the official global automotive sponsor of the UCL’s latest… Continue reading Nissan Replaces Bale With Real Madrid Fan Ana Hernandez In Latest UEFA Champions League Spot
Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid. Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Hyundai/Maycok Leverage NFL Draft Via Integrated ‘Draft Day 2031’ Campaign
NFL automotive partner Hyundai leveraged the 2016 draft by teaming up with NFL Network draft analyst Mike Maycok to predict football’s future and spot young talent in its ‘Draft Day 2031’ campaign. Part of the auto outfit’s ongoing #BecauseFootball sponsorship work, ‘Draft Day 2031’ blends advertising with digital consumer-creation and is led by a… Continue reading Hyundai/Maycok Leverage NFL Draft Via Integrated ‘Draft Day 2031’ Campaign
Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work
As the first round of the ICC World Twenty20 began, ICC top level sponsor Nissan launched a central strand of its tournament activation in the form of its digitally-led ‘Nissan Play of the Day’ initiative. The leverage programme gives cricket fans the chance to watch and then vote for the most exciting moments of the day throughout… Continue reading Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work
