Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid. Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Tag: Iniesta
‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies
As the World Cup fades into marketers’ memory, activation around this season’s the UEFA Champions League is kicking off and that includes new sponsor Nissan’s campaign, ‘Engineers Of Excitement’, which is led by a series of idents blending elite automotive and football engineering skills. This global initiative, which spans TV, print, outdoor, digital and… Continue reading ‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies
Iniesta Leads Powerade’s World Cup #PowerThrough
April saw Powerade, FIFA’s official sportsdrink, launch its central, global World Cup campaign fronted by FC Barcelona and Span star Andrés Iniesta and called ‘There’s Power In Every Game’. The integrated campaign from the Coca-Cola-owned energy drink, created in partnership with Wieden+Kennedy Amsterdam, spans multiple channels including TV spots, print executions, out-of-home ads, documentary… Continue reading Iniesta Leads Powerade’s World Cup #PowerThrough
