Anheuser-Busch InBev brandand NFL sponsor Budweiser’s Super Bowl ad, despite internal claims to the contrary, joins the political dust-up in the form of an epic story of its immigrant cofounder’s journey to the USA. In dramatic, cinematic style, this Big Game commercial called ‘Born The Hard Way’ retells the story of the brand’s co-founder… Continue reading Budweiser’s Epic Origin Story Super Bowl Spot Joins Immigration & (Of Course) Trump Debate
Tag: Real-Time Social
Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid. Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Hyundai’s Super Bowl Plan Spans 4 In-Game Spots, Ads, Experiential, A Ticket Comp & Live Social War Room
In its first year as the NFL’s official NFL car sponsor, Hyundai is amping up its auto activation with 4 TV spots in the Big Game which form the core of its Super Bowl activation. While the car marque has more than 400 vehicles serving as promotional cars throughout Super Bowl week, a series… Continue reading Hyundai’s Super Bowl Plan Spans 4 In-Game Spots, Ads, Experiential, A Ticket Comp & Live Social War Room
State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans
The NBA’s official insurance partner State Farm activated around the All-Star Weekend with a fascinating social media and digital campaign that actually assisted New York All-Star Weekend attendees. The brand continued its ongoing ‘National Bureau Of Assists’ initiative (a play on the word ‘assists’ – which in basketball refers to a pass that leads… Continue reading State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans
