AGL has teamed up with TMS Outdoor to offer tennis fans free rickshaw trips from downtown Melbourne to the Australian Open. This practical approach to marketing around the tournament sees the energy brand pedal people from central Melbourne’s Federation Square to the entrance to Melbourne Park’s Grand Slam hard courts. This new outdoor… Continue reading Energy Company AGL Ambushes Australian Open Via Free Rickshaw Rides To The Tennis
Tag: Branded Utility
Radio.Net’s Soccer Smart ‘Football Pen’ Turns German Offices Into World Cup Stadiums For Russia 2018
German internet radio station Radio.Net has created a ‘Football Pen’ to enable die-hard soccer supporters to discreetly keep up with the live Russia 2018 action from their offices and meeting rooms. This product led campaign by the international radio platform service revolves around a clever, tech-enabled smart pen – which allows users to hear… Continue reading Radio.Net’s Soccer Smart ‘Football Pen’ Turns German Offices Into World Cup Stadiums For Russia 2018
P&G Pantene Initiative Enables Indonesia’s Sports Stars Celebrate Ramadhan With Their Mums
Procter & Gamble has launched a new initiative in Indonesia that aims to help athletes celebrate the holy month of Ramadhan with their loved ones. For millions of Indonesians, Ramadhan is a time for reuniting with family and millions travel to be with their parents for the period. But for many sports stars… Continue reading P&G Pantene Initiative Enables Indonesia’s Sports Stars Celebrate Ramadhan With Their Mums
Mobile-enabled Touchdown Glasses Lead Bud Light’s New NFL Season Multi-Platform Activation
Bud Light, the official beer of the National Football League, kicked off the new season by debuting its ‘Touchdown Glass’ – which connects to a mobile app and lights up whenever a fan’s favourite team scores. The NFL’s partner beer brand launched the new glasses on 7 September by handing them out to fans… Continue reading Mobile-enabled Touchdown Glasses Lead Bud Light’s New NFL Season Multi-Platform Activation
Eurosport Promotes US Open Coverage With Tennis Star Wake-Up Call Service
To highlight its 2016 US Open coverage, broadcaster Eurosport launched a utility based marketing campaign aimed at helping European tennis fans overcome the trans-Atlantic time difference via a concierge style wake-up call with a difference. The service is being promoted across Eurosport’s social and digital channels – such as Twitter. Eurosport launches unique… Continue reading Eurosport Promotes US Open Coverage With Tennis Star Wake-Up Call Service
Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
First-time South By Southwest sponsor Mazda is blending creative innovation with practically utilities within an integrated festival activation programme that stretches from an original music-making app to the launch of its latest gaming partnership. Mazda North America (MNAO) is the Official Automobile Sponsor of this year’s South by Southwest(SXSW) and is activating throughout the… Continue reading Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
IBM ‘TryTracker’ Tool Gives Data-Led 6 Nations Insights Online & Via Branded Video
At the heart of IBM’s partnership with the Rugby Football Union (RFU) is its ‘TryTracker’ tool – a predictive analytics tool that visually represents real-time player influence, keys game tactics and head-to-heads and match momentum. The IBM TryTracker provides play-by-play insights during a game and is hosted on the RFU’s official website. The… Continue reading IBM ‘TryTracker’ Tool Gives Data-Led 6 Nations Insights Online & Via Branded Video
State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans
The NBA’s official insurance partner State Farm activated around the All-Star Weekend with a fascinating social media and digital campaign that actually assisted New York All-Star Weekend attendees. The brand continued its ongoing ‘National Bureau Of Assists’ initiative (a play on the word ‘assists’ – which in basketball refers to a pass that leads… Continue reading State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans
Canon Documentary Fronts London Fashion Week Work
While clothing sponsors (like Topshop and Triumph) have obvious industry synergies with Fashion Weeks, a slew of other major global brands (eg DHL and Mercedes-Benz) place their associations with London Fashion Week (LFW) high up on their marketing priorities. For brands like Mercedes it is about cool credibility and engaging upscale youthful consumers, while… Continue reading Canon Documentary Fronts London Fashion Week Work
Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Long term Coachella partner Heineken added further tech wizardry and experiential gadgetry to its activation foe the 2013 festival. April’s music extravaganza saw it official beer/malt beverage sponsor provide Wi-Fi for festival fans to interact with one another and update their social sites from inside its Heineken Dome. It also gave dancers the opportunity… Continue reading Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Bombay Sapphire’s Tribeca Film Festival NYC Activation
In 2012 the upmarket gin brand extended its official sponsor status of the iconic Tribeca Film Festival with a suite of initiatives all aimed at enhancing the film fan’s experience. The spirits sponsor’s work ranged from classic premium brand hospitality and traditional ticket giveaways, to online utilities, Twitter-based interaction and Foursquare integration. … Continue reading Bombay Sapphire’s Tribeca Film Festival NYC Activation
Heineken’s Fingerprint Beer Store @ Coachella Festival
Keeping your beer cold and safe while at a music festival is a perennial challenge for music lovers. But Coachella sponsor Heineken has devised a simple solution. The global beer brand introduced fingerprint-recognition fridge technology at the recent The Coachella Valley Music and Arts Annual Festival in the US in order to ensure that… Continue reading Heineken’s Fingerprint Beer Store @ Coachella Festival
