Fonterra, the New Zealand multinational dairy co-operative, ambushed the 2018 Asian Games with a campaign basedon ‘heroes at home’ and ‘domestic athleticism’. The initiative, for its high calcium milk brand Anlene, took a mildly provocative approach by asking consumers ‘Who Is An Athlete?’ and aimed to stimulate debate around the question through a new… Continue reading Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
Tag: Asian Games
P&G Pantene Initiative Enables Indonesia’s Sports Stars Celebrate Ramadhan With Their Mums
Procter & Gamble has launched a new initiative in Indonesia that aims to help athletes celebrate the holy month of Ramadhan with their loved ones. For millions of Indonesians, Ramadhan is a time for reuniting with family and millions travel to be with their parents for the period. But for many sports stars… Continue reading P&G Pantene Initiative Enables Indonesia’s Sports Stars Celebrate Ramadhan With Their Mums
